When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...
View articleThe retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail...
View articleThe growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce? Read More...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleEcommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and thei...
View articleEpisode 16 with Brian Katzman Smart location and the internet of things What is smart location and how is a small bluetooth tracker leading innovation...
View articleAs simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...
View articleWhen Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...
View articleAndy Main, Head of Deloitte Digital and ClickZ’s Featured Digital Leader for April, discusses digital transformation, risk-taking in his career, and t...
View articleWe all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...
View articleOn March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...
View articleGrowing up on a farm in Iowa gave me many fond memories of my mother and the wisdom she imparted to me (or tried to, anyway) over the years. Read More...
View articleFacebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...
View article“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...
View articleThe advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleThe last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...
View articleRecently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and...
View articleIndustry experts say AI and machine learning will revolutionize email marketing. From self-running campaigns to clairvoyant customer insights, the hyp...
View articleMany companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...
View articleEffective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who ...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleThe use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...
View articleAccording to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...
View articleOnline presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performanc...
View articleShell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...
View articleEmail marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we...
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