At eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience aliv...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View articleFor years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...
View articleThe first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...
View articleThe rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...
View articleAt times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on yo...
View articleWith the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...
View articleAccording to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...
View articleA data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...
View articleMary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it mean...
View articleThese days, it’s impossible to go more than an hour in a business context without hearing the word ‘data’. While data quantity is booming at and expon...
View resourceIt might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to connect with...
View articleA recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...
View articleAccount-based marketing (ABM) is a modern take on classic B2B strategies, bolstered by new technology and a commitment to sales and marketing alignmen...
View resourceOver the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what ...
View articleSign up to Fospha’s Customer Data Platform Demo Register today to schedule a quick product demonstration from the leading Customer Data Platform...
View articleRetailers operating 'brick and mortar' physical stores are facing unprecedented challenges in the digital age. But some retailers are finding ways to ...
View articleWelcome campaigns are an effective strategy to engage new subscribers and boost brand loyalty, but most businesses aren't realizing their full potenti...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
View articleMuch has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...
View articleThe consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...
View articleThe world of consumer activity is changing. 75% of visitor conversions happen over multiple visits which is making it increasingly difficult to deciph...
View resourceChatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...
View articleEmail marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers has n...
View resourceGoogle My Business (GMB) was rolled out in 2014 to make it easier for local businesses to be found via search. It had the added benefit of allowing bu...
View resourceWhat’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...
View articleOver the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...
View articleIn the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...
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