Best price is no excuse for mediocre experience
Ecommerce

Best price is no excuse for mediocre experience

10y Dale Roberts

Best price is no excuse for mediocre experience

The summer is upon us which means spare seats on trains, cold brew coffee and more ‘out of office’ responses than actual replies. In preparation for ...

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Mobile menu UI: bold buttons and intuitive types of navigation
Disruptive MarTech

Mobile menu UI: bold buttons and intuitive types of navigation

10y Andy Favell

Mobile menu UI: bold buttons and intuitive types o...

The art of creating menus that make users tap them open and intuitively know how to use when they do. Read More...

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Why China remains a key market for online retailers
Asia

Why China remains a key market for online retailers

10y Sophie Loras

Why China remains a key market for online retailer...

Despite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...

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A smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists
Events & Awards

A smorgasbord of marketing experts, analysts, trainers, unicorns and data s...

10y Sam Lawson

A smorgasbord of marketing experts, analysts, trai...

Join us in San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events...

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Eight creative ways B2B brands use Instagram
Social

Eight creative ways B2B brands use Instagram

10y Tereza Litsa

Eight creative ways B2B brands use Instagram

Instagram has become an effective social network with its appealing visual content and there are many ways a B2B brand can benefit from its usage. Ins...

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Are you paying enough attention to reviews in your local SEO?
Local

Are you paying enough attention to reviews in your local SEO?

10y Rebecca Sentance

Are you paying enough attention to reviews in your...

Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t giv...

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Take control of your email deliverability
B2C Email Marketing

Take control of your email deliverability

10y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

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Why retailers shouldn't overlook the value of m-commerce apps
Ecommerce

Why retailers shouldn't overlook the value of m-commerce apps

10y Graham Charlton

Why retailers shouldn't overlook the value of m-co...

Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss app...

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What are the most common on-page SEO issues and how can you fix them?
Search

What are the most common on-page SEO issues and how can you fix them?

10y Christopher Ratcliff

What are the most common on-page SEO issues and ho...

Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of...

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What are the biggest obstacles to programmatic advertising?
Data insights

What are the biggest obstacles to programmatic advertising?

10y Rebecca Sentance

What are the biggest obstacles to programmatic adv...

The digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into d...

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Digital Leaders Q&A: Jason John, CMO of Publishers Clearing House
Email

Digital Leaders Q&A: Jason John, CMO of Publishers Clearing House

10y Graham Charlton

Digital Leaders Q&A: Jason John, CMO of Publis...

Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of o...

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Why data science can make applications smarter
Analytics

Why data science can make applications smarter

10y Janet Bastiman

Why data science can make applications smarter

Computer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do you make an a...

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17 useful search marketing stats from Merkle's Q2 2016 report
Paid Search

17 useful search marketing stats from Merkle's Q2 2016 report

10y Philippa Martinez

17 useful search marketing stats from Merkle's Q2 ...

This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...

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Advertisers focus social media spend on brand awareness
Acquisition

Advertisers focus social media spend on brand awareness

10y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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How can you make your videos rank better on YouTube?
Search

How can you make your videos rank better on YouTube?

10y Graham Charlton

How can you make your videos rank better on YouTub...

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.  However, the sheer...

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Can live sports streaming save Twitter?
Media

Can live sports streaming save Twitter?

10y Al Roberts

Can live sports streaming save Twitter?

Twitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...

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Five of the biggest video marketing trends from 2016
Marketing

Five of the biggest video marketing trends from 2016

10y Tereza Litsa

Five of the biggest video marketing trends from 20...

There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular video marketing t...

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How brands can use mobile wallets to increase consumer engagement
Disruptive MarTech

How brands can use mobile wallets to increase consumer engagement

10y Rebecca Sentance

How brands can use mobile wallets to increase cons...

If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to reach consumers through th...

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Reddit to get sponsored posts, with a few twists
Content

Reddit to get sponsored posts, with a few twists

10y Al Roberts

Reddit to get sponsored posts, with a few twists

Reddit might not be top-of-mind for social marketers, but the “front page of the internet” is one of the most popular sites on the web and...

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What can digital PR learn from traditional PR?
Acquisition

What can digital PR learn from traditional PR?

10y Sarah McGhie

What can digital PR learn from traditional PR?

I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘w...

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Should the hamburger icon be on your mobile menu?
Disruptive MarTech

Should the hamburger icon be on your mobile menu?

10y Andy Favell

Should the hamburger icon be on your mobile menu?

It’s not the hamburger that’s the problem, it’s what designers do with it that counts. Read More...

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Verizon acquires Yahoo's operating business for $4.8 billion
Agency Spotlight

Verizon acquires Yahoo's operating business for $4.8 billion

10y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

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Brits want more from retailers' loyalty schemes: stats
Ecommerce

Brits want more from retailers' loyalty schemes: stats

10y Graham Charlton

Brits want more from retailers' loyalty schemes: s...

Loyalty schemes have been increasingly popular among retailers over the last few years, but a new survey suggests that retailers need to work harder t...

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What's so great about digital marketing anyway?
Asia

What's so great about digital marketing anyway?

10y Sophie Loras

What's so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

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Six ways order confirmation emails can increase engagement
Email

Six ways order confirmation emails can increase engagement

10y Tereza Litsa

Six ways order confirmation emails can increase en...

Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use the...

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Report: Facebook dominates social ad spend and this is just the beginning
Asia

Report: Facebook dominates social ad spend and this is just the beginning

10y Sophie Loras

Report: Facebook dominates social ad spend and thi...

Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...

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How to increase your remarketing ad conversions in five steps
Paid Search

How to increase your remarketing ad conversions in five steps

10y Jennifer Kennedy

How to increase your remarketing ad conversions in...

Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the we...

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Google launches imported call conversions
Acquisition

Google launches imported call conversions

10y Al Roberts

Google launches imported call conversions

If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...

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