Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...
View articleSites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...
View articleClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...
View articleJoris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategi...
View articleSimon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand's social strategy to the next ...
View articleInstagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected t...
View articleRecently ClickZ Intelligence published its Grocery Retail Digital Report, detailing how the key players within this space are innovating within online...
View articleThe role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...
View articleWhen it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...
View articleEmail automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...
View articleWe can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...
View articleNo matter the size of your online retail company, what customers will remember most about buying from you is how the experience made them feel. We bri...
View articleWith the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...
View articleThink about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...
View articleThe mobile ad industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens. Those...
View articleEpisode 10 with Andrew Campbell How marketing can drive the technology agenda We talk to Andrew Campbell about customer relationship marketing, and h...
View articleIf Phlur, a new fragrance company, has its way, men and women trying to smell good won’t have to leave their homes, or even open their noses to ...
View articleOne of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan ...
View articleSome brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...
View articleThe way brands connect with customers on social media has evolved over time. The four stages of social customer service adoption can be equated to the...
View articleGoogle’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...
View articleYahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...
View articleThe summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you...
View articleThis week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on ...
View articleClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...
View articleIf you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club....
View articleNo reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post IR...
View articleAccording to The Digital High Street 2020 Report, more than £150bn of retail sales are now influenced by digital. The same report also suggests that r...
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