It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted ...
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View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleSummertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your a...
View articleWith Brazil’s proud World Cup career, a country gripped with social networking hysteria and a sport synonymous with advertising, the event promises to...
View articleTesting is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Read More...
View articleTo ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...
View articleSurprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...
View articleContent providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one - ...
View articleHaving an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy ...
View articleWhile ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Read ...
View articleDepending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out...
View articleAs much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...
View articleNew research suggests that more than half of UK businesses deem their email strategy ‘basic’ or ‘non-existent’ despite the expanding consumer-driven d...
View articlePinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here ar...
View articleAccording to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...
View articleManchester City have been crowned champions of social media, following research into the social media strategies of all the clubs in the Barclays Prem...
View articleDon't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of y...
View articleLinkedIn has constructed a new data-driven tool, created to give brands access to data relating to the performance of specific paid and organic conten...
View articleWhat you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Read More...
View articleNew research surveyed 151 marketers from across the UK, focusing on how they were integrating automated tools to drive customer engagement and to what...
View articleAs Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six...
View articleIn order to ‘propel demand’ and resurrect a decline in sales, Adidas Group is establishing a global web of digital newsrooms to secure a strategic ins...
View articleWhat became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million ...
View articleIf your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...
View articleThe changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel li...
View articleDigital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...
View articleYou don’t need me to tell you that change is the only constant in search marketing. Now, people are becoming more sophisticated in their searching, us...
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