InfoSpace.com Inc. and Mitsui Comtek Corp. formed a strategicalliance to provide InfoSpace.com's technology and content services, includingads, on Mit...
View articleINEX Corp. in Toronto, a provider ofe-commerce applications, and marketing firm WebPromote in Libertyville, IL,formed a strategic partnership to provi...
View articleAd-backed e-mail service Juno Online Services signed a strategicmarketing agreement with Comtrad Industries , a direct responsemarketer, to offer Comt...
View articleCoolSavings , an Internetcoupon and relationship marketing company, said that Australian-basedinternational property and financial services group Lend...
View articleHiway Technologies Inc. signed an agreement with LinkExchange Inc. to be the exclusive provider of domain registration services for the Web ad network...
View articleDoubleClick Inc. in New York and AdKnowledge in Palo Alto, CA said they formed a strategic partnership to increase the efficiency and effectiveness of...
View articleLos Angeles-based REALTOR.COM said it joined forces withWaltham, MA-based Lycos Inc. in an exclusive multi-yearagreement to promote the home buying se...
View articleCareerMosaic , an employment ad site,formed a strategic alliance with Lycos to provide its users with access toCareerMosaic's jobs database. Read More...
View articleMicroStrategy , a relational onlineprocessing vendor, and ESPN CHILTONSports Poll , a provider of marketing information about sports fans,launched Spo...
View articleHow effective is the Web in branding products and services? That and othermarketing/advertising issues will be addressed in the two-day Adweek Forum,p...
View articleNarrative Communications Corp. demonstrated a solution for commerce-enabled Web advertisements that allowcredit card transactions in a banner environm...
View articleAt Shoptalk Spring 2026, one of the most practical sessions did not focus on vision. It focused on survival. Iced Media’s CEO Leslie Hall, alongside l...
View articleRetail’s shift into an AI-first era is no longer theoretical. At Shoptalk Spring 2026, a packed keynote featuring Sephora and OpenAI made it clear tha...
View articleSean Crawford, MD of SMG North America, on why the next wave of retail media growth won’t come from another programmatic ad slot… it’ll come fro...
View articleMost brands that talk about purpose treat it as a channel. A campaign lever. Something to activate when the quarterly numbers need a story. The result...
View articleSarah Engel has spent more than two decades in marketing. As President of January Digital, she leads the marketing leadership company and media agency...
View articleThe most persuasive TikTok data point Moroccanoil collected in 2025 was not in any dashboard. Staff overheard it at a tennis tournament. In February o...
View articleE-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable, and easy t...
View articleRetail executives arriving in Vegas this month are not debating whether AI will reshape their business. That debate is already over. The real question...
View articleThe shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrende...
View articleMost organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...
View articleEvery influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...
View articleEmily Rose Campbell, Head of Performance at Iced Media, explains why beauty brands need to move past ROAS fixation and DTC-only measurement. She share...
View articleMost apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleMost retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. Th...
View articleShopping used to require a destination. A planned trip to a mall, a catalog spread across a kitchen table, a deliberate channel flip to a home shoppin...
View articleEvery marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale,...
View articleThe modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
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