Revenues slip slightly at the Boston interactive agency, but management says it's weathering the storm better than competitors. Read More...
View articleAdvertising is frequently interruption-based, posing a serious usability flaw. Advertisers must consider that usability is essential to campaign succe...
View articleIf your site is not a part of the selling solution, you have a big problem. You certainly won't be making it into the history books. In fact, you'll b...
View articleWho's Dan Bricklin, and how will he find Blogger's true potential? According to Dana, if there's a Clue to be gained in this business, Dan's the man w...
View articleClaim someone's attention. Bring that person into your sphere of influence. Turn that person into a paying customer. Keep that person as a customer. C...
View articleProponents of rich media believe its better production values and greater interactivity result in a higher level of effectiveness. Most studies bear t...
View articleDivert it, filter it, quarantine it, duck it. Still spam gets through. How to can it? Maybe it's time to charge for it. Read More...
View articleTwo start-ups' losses could be to the advantage of the "big three" advertising companies. Read More...
View articleThe "Life Tastes Good" promotion is said to be the most fully integratedadvertising approach Coca-Cola has ever undertaken. Read More...
View articleWhat can France teach online marketers about good customer service? Beaucoup. Because database marketing means some customers are more valuable than o...
View articlePreliminary numbers from Gartner Dataquest found more than just negative growth in the U.S. personal computer market for the first quarter of 2001, th...
View articleNow that you know how to identify the faces of affiliate fraud, what are you doing to checkmate these cheaters? Take a little more of Shawn's sage adv...
View articleYahoo!'s role was always simple -- to lead and ride the boom. But now that the boom's over, Dana says the handwriting is on the wall. Read More...
View articleMany a dot-com story is a fairy tale gone awry. Why? Because not many sites have what it takes to be as sticky as one of Hans Christian Andersen's sto...
View articleFor every action, there is an equal and opposite reaction. It's a basic principle of physics. Here's another fundamental truth: For every email prospe...
View articleIt has taken less than 10 years for ISP services to become welcome in more than half of U.S. households, but now there's no where to go but down. Acco...
View articleNow that the online advertising fires have cooled, it's time to huddle together with traditional advertisers and make sure everyone gets a little warm...
View articleLet's face it, Sean thought, there's not much really cool stuff out there -- the downturn in the new economy seems to have had a dampening effect on i...
View articleA search engine campaign is an ongoing process that goes beyond achieving a favorable position. But by incorporating Paul's key tasks into your overal...
View articleAlthough it's fashionable to talk about the dot-com failures, let's instead look at what separates the successful dot-coms from the rest. Here are som...
View articlePermission email marketing comes in two distinct flavors: acquisition and retention. When you're talking outsourcers, you're talking two distinct sets...
View articleWhat distinguishing factors should media buyers take into consideration when putting together a media buy? Price and service alone? Or do quality cons...
View articleWhy all the mobile-commerce and wireless-advertising initiatives if wireless is so limited? Because for businesses that rely on time- or location-sens...
View articleUPDATE: A former Time Warner exec with media and entertainment experience is pickedto be both chairman and chief executive at the bellwether Internet ...
View articleWhere's the future of e-wireless? Though some would put their money on Asia, Europe could well become the leader of this revolution. Here's why. Read ...
View articleIn its fifth draft, your article is pretty near perfect. Then the company president puts the kibosh on it. You work nonstop on a piece for an hour. Th...
View articleThe re-branding effort supports a new corporate identity for the IT educationsolutions provider. Read More...
View articleUpdate: The cable broadband provider said it will focus on its core broadband franchise and will look to sell or restructure any media operations that...
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