A funny thing happened on the way to creating the interactive advertising industry: Media people became the decision makers. Tig tells you how it happ...
View articleIn viewing the big picture, sometimes a detail or two can get overlooked. Take your email marketing strategy: By changing just one or two things, coul...
View articleLinux remains well behind operating systems such as Microsoft's NT and Sun's Solaris, but the open-source system does have a future in corporate compu...
View articleThe definition of conversion ratio may be a mouthful, but you need to think with your head, not your stomach. A gut feeling is not the best way to mak...
View articleThe beleaguered copier manufacturer aims to boost sales by paying commissions to referring Web sites. Read More...
View articleWith today's growing competition among Internet-related companies, what's the harm in trying a free "group think" exercise on occasion? After all, if ...
View articleMost physicians now go online on a daily basis, and two out of every five doctors work in practices that have Web sites, according to a study by Harri...
View articleYounger Americans and veteran Internet users are among the least concerned with online privacy, according to a report by eMarketer, but the biggest pr...
View articleReporting from the field can be perilous. Ask Debbie; she weathered an earthquake to bring you the scoop on the DMA net.Marketing conference in Seattl...
View articleBig Media may have new Internet strategies, but Dana believes they're about as funny as Elmer Fudd singing Bruce Springsteen. Find out why they're sti...
View articleWhy do so many rich media vendors have trouble turning a profit? Jeremy talks about contributing factors and tells you why well-executed rich media ca...
View articlePeter's recent article about the tight job market revealed a trend: Résumés don't receive the attention they deserve. Here are some ideas on how to cr...
View articleIt's clear that the newly approved IAB standards are timely and should satisfy demands for a while. As the industry matures, it continues to create ne...
View articleCybuy continues striking deals to promote its transactional platform -- this time, with a Flash and streaming video marketing firm. Read More...
View articleCan your company's corporate identity and logo stand the test of time? Neil offers some smart development tips to generate long-term results. Read Mor...
View articleThe executives at the Boston online consultancy know how to raise cash. This time they got $48 million as part of a partnership with the $48 billion J...
View articleOnline retailers have been quick to add a plethora of new toys to their site to encourage purchasing, but a study by PricewaterhouseCoopers found most...
View articleThe media buyer's online group says iTV providers and advertisers need to understand consumer response and advertising's place in the nascent medium. ...
View articleWhat's the difference between a camel and a camel? One type has one hump and another type has two. So what does a camel have to do with analyzing the ...
View articleThe Havas interactive agency tweaks its business to fit better with Euro RSCG's interactive agencies. Read More...
View articleWireless advertising is in diapers still. Yet even now some of its personality traits are apparent. Will they remain unchanged? Probably not. But they...
View articleJim's view on the new IAB standards is generally positive. But he thinks the IAB should fix the hole in the dike rather than just putting a finger in ...
View articleToday's game is about being as aggressive as you can with cost-saving strategies. So Philip provides seven great low-cost, high-impact initiatives to ...
View articleFueled in part by the Web's increasing role in the lives of mothers, the Internet has become a force in bringing American families closer together, ac...
View articleHow can you derive meaning from a chaotic world made of vast sets of data points? Well, you could turn to religion... Maybe even ideology. But if you'...
View articleAnother set of findings from SkyGo's Boulder, Colo. wireless study says WAP alerts can drive brand awareness and sales. Read More...
View articleThe Web doesn't work miracles. It doesn't level the playing field or bring the little guy into the big leagues. But just because everyone else is scra...
View articleNew marchFIRST CFO; CompUSA goes wireless; Access launches ad network Read More...
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