Consumer packaged goods makers have long been hotly sought after by theonline advertising industry, simply because of the major dollars theycommand, a...
View articleTom revisits the idea of tracking non-click conversions after AdKnowledge releases results of its "Online Advertising Report: First Quarter 2000." It ...
View articleInternet governance is being developed through treaties. Yet, while government-to-government agreements are designed to set norms and coordinate the e...
View articleThe wireless advertising industry's dueling standards groups -- the Internet Advertising Bureau's Wireless AdCouncil and the Wireless AdvertisingIndus...
View articleDeciding which language to use to communicate online is usually easy. But as the Internet truly becomes a global network, language decisions are becom...
View articleDoubleClick Inc. on Wednesday revealed the composition of its newly-formedconsumer privacy advisory board, a body the company decided to form afterbei...
View articleCollege admissions counseling site Achieva.com on Wednesday called on DDB Worldwide and DDB Digital to help itcraft a national advertising campaign. R...
View articleIn its second big agreement to beef up its new Auto Channel, America Online Inc. on Wednesday struck afour-year deal with Autoweb.com Inc.,that places...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions, ...
View articleUS small business spending on online transactions and purchases grew more than 1,000 percent, rising from $2 billion in 1998 to $25 billion in 1999, a...
View articleThe blinding whirling pace of a start-up creates so much velocity that a vacuum encircles the company, creating an impenetrable vortex so powerful tha...
View articleThink about the book publishing business, and what image comes first to mind? How about tweedy? Tweed jackets, oriental rugs, leather chairs, wood-pan...
View articleAre portal deals dead? You might think so, to read the descriptions of these popular marketingagreements in trade and financial publications in recent...
View articleNow that you've got a clear sense of the importance of your customer data, it's time to put it to work and lay out a solid strategy for building an ef...
View articleTo continue our online advertising glossary, let's start with things we can all agree on. First, there are banners and buttons. The Internet Advertisi...
View articleDana takes you onto the @d:Tech show floor, a Comdex-like expanse of carpet (covering two ballrooms) filled (mostly) not with booths but with what the...
View articleeTour.com, a company that takes visitorson guided "tours" of the Web, is tapping eMachines Inc. to drive traffic to itssite, in a deal that would put ...
View articleHave you ever had a pet project or name or theme that you really, really liked and, for whatever reason, nobody else quite got it? It happened to us h...
View articleThe promise of a wireless web is still a long ways off. We all know it's coming, but no one knows exactly when and what form it will take. Far from fu...
View articleAgencies are dinosaurs. While they aren't in danger of extinction quite yet, they need, technologically speaking, to evolve rapidly. Future creative m...
View articleIn the latest alliance between an online player and a "clicks and bricks"e-tailer, America Online Inc. and Office Depot onThursday inked a five-year, ...
View articleAs consumers in the offline world, we're addicted to spending money to earn points. In the online world, the most common way to earn points is you gue...
View articleIn an effort to bolster its position against Sony's Playstation andNintendo's N64, Sega Thursday unveiledplans to spend $135 million this year to mark...
View articleThere are hundreds of legitimate search indexes in cyberspace, but does it pay to submit to all? You get better results and more targeted traffic when...
View articleACTV Inc.'s SpotOn interactive televisionad system took two steps forward Tuesday, as ad agency GSD&M and Nielsen Media Research signed on asstrategic...
View articleViral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Hotmail is a classic e...
View articleWelcome to a new column with an ongoing focus on the enormous marketing challenges that face start-ups as they set out to build and extend a brand, dr...
View articleOneMediaPlace -- formerlyAdauction.com -- this week secured $67 million in private investmentfinancing led by CMGI @Ventures. Read More...
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