Beyond Interactive was selected by NewsPage.com, a provider of personalizednews and information to business people on the Web, for an online campaignd...
View articleOnline furniture retailer Furniture.com, which just closed on $35million in third-round financing, launched a multimillion-dollar brandinginitiative a...
View articleNewStar Publishing and Internet Services, a division of diversifiedentertainment company NewStar Media Inc., selected InterActive Agency Inc. (iAgency...
View articleIt was a light week on both I-Advertising and Online Ads, which was okay because Richard Hoy's ClickZ Forum debuted. ClickZ Forum charter members wres...
View articleCyberCash Inc. and NetGravity Inc. formed a partnershipthat makes it possible for merchants to complete a sale inside a banner adwith no additional cl...
View articleDespite a rising consciousness about the importance of loyalty marketing, 70 percent of online retailers lack operational strategies for cultivating t...
View articleIn the last few months, headlines everywhere have announced the explosion in healthcare ad spending and e-commerce online. Bobbi Halfin reveals new ma...
View articleSo you've selected an independent sales organization to handle the revenue generation, but have you considered the financial implications? Faced with ...
View articleOnline market researchers NFO said that almost 53 percent of e-consumers were willing to buy more online with some kind of rewards program and 47 perc...
View articleNick gives you a small thought for the day. Why not take advantage of the fact that you can choose the time at which your email messages are delivered...
View articleThe World Wide Web has become a leading advertising and promotion medium for businesses involved in the local commerce market, trailing only the Yello...
View articleAn upcoming interactive survey of online shoppers signals disappointing news for e-tailers: 40 percent of shoppers could not name an online retailer i...
View articleSpeaking at the Cannes Advertising Festival, top ad agency exec Bob Schmetterer said he isconcerned that "the creativity of advertising and technology...
View articleToronto-based Videoflicks.com Inc. launched its firstad campaign, designed to draw new customers to its video and DVD movie sales site. Read More...
View articleDirect response retailer HotSocket Inc. named US Interactivefounder and former CEO Larry Smith to its board of advisers. Read More...
View articleSan Francisco-based Web services company SmartAge signed a strategic partnershipdeal to help community operation theglobe.com launch a banner exchange...
View articleThree of San Francisco's independent communications agencies are to meet theexpanding needs of clients for brand-focused, integrated communications an...
View articleWomen's clothing retailer The Talbots Inc. has selected circle.com, a subsidiary of Snyder Communications Inc., as its agencyof record and partner to ...
View articleGiftCertificates.com selected USWeb/CKS as its advertising agency of record. Read More...
View articleRightPoint Software delivered v.2.5 ofits Real-Time eMarketing Suite, an application for real-time one-to-onemarketing. Read More...
View articlenet.Genesis Corp., a provider of e-businessintelligencesolutions, announced a mezzanine round of financing of $22 million, led byBankAmerica Ventures....
View articleConducent Inc. signed a deal with Lycos to offer free, advertising-supported PCsoftware applications enabled with Conducent's technology on Lycos.com....
View articleSpending on Web commerce in Latin America reached nearly $167 million in 1998, a 361 percent increase over 1997 levels, according to the 1999 Latin Am...
View articleI-Advertising lacked its usual je ne sais quoi this week. Affiliates and how to handle them grasped the attention of several members a week ago but th...
View articleSeveral online privacy groups, including Junkbusters Corp. and the Electronic Privacy Information Center, areraising red flags about the acquisition o...
View articleIt took more than 50 years for Coca-Cola to become a worldwide market leader, but only five years for online search engine Yahoo! to gain market domin...
View articleEmail marketing is hot! Everyone's jumping on the bandwagon. But before that wagon goes careening off the path, let Deborah give you a little directio...
View articleBe Free Inc., a provider of affiliatemarketing sales channel technology and services, said it signed Bertelsmann Online (BOL) and will build aEuropean...
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