New York City-based Nielsen Media Research signed a new,seven-year contract with Carat North Americathat includes a separate deal for the Nielsen//Net...
View articleFalls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...
View articleSanta Ana, CA-based business-to-business retailer Firstsource.com selected D'Arcy MasiusBenton & Bowles Los Angeles,Blue Marble ACG and Ruder Finn as ...
View articleThere is no "right" answer when it comes to selecting a third party partner for Internet advertising. Instead, it's all about the many solutions exist...
View articleNick gives his take on the future of words on the web. Despite the impact of Web TV, broadband, rich media and fancy convergence plans, he's betting o...
View articleMinden, NV-based WebQuest International Inc., creator of the iPONG Game Arcade, acquired Bannerclicks.com, a banner exchangeservice. Financial terms w...
View articleFalls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...
View articleFemales have narrowed the "Internet Gender Gap" from 21 percent to only 8 percent in less than two years, according to a recent report, and the demogr...
View articleSan Francisco-based SF Interactive launched a new website for Triarc Beverage Corp., marketers of Snapple, Mistic, Stewart's andRoyal Crown beverages....
View articleTime for some math. This could be tough, because math isn't Nick's strong suit. But he makes the point that while we all invest big bucks in acquiring...
View articleE*TradeCanada has entered into a strategic relationship with Canadian finance service Carlson Online to enhance the company's market presence by promo...
View articleLet's get one thing straight here, folks Just because someone knows HTML does not mean he or she knows how to leverage the Internet to your business a...
View articleThe stock of Cupertino, CA-based ad server company AdForce Inc. took a beating after thecompany lost its fourth-largest customer, GeoCities, following...
View articleAnn Arbor, MI-based interactive agency Beyond Interactive signed an agreement tohelp promote the ThirdAge.com Car Sweepstakes. Read More...
View articleSan Francisco-based Organic said its New York office now offerspublic relations and marketing services through its new OrganicCommunications division....
View articleInfomediaries, trusted third parties that aggregate consumer data and then use its collective allure to negotiate with vendors, are seen by many as th...
View articleSan Francisco-based ad network Flycast Communications Corp. introducedFlycast AdLab, a program for online advertisers that the company said"provides e...
View articleSan Mateo, CA-based Women.com Networks launched a new televisionadvertising campaign with the tagline "Women-not-Cliches." Read More...
View articleOne of the things the Internet brings to the marketing world is remarkable impatience. Everyone expects instant gratification, at least informationall...
View articleDoubleClick Inc. has signed aninternational ad sales partnership with financial news site CBS Marketwatch. Read More...
View articleSean's feeling awfully surly towards e-marketers lately. Maybe it's because the quantity of Spam he receives has increased exponentially. Maybe it's t...
View articleChantilly, VA-based Crosswalk.com Inc. launched a national adcampaign on the Rush Limbaugh and Dr. Laura radio shows and bought titlesponsorship for t...
View articlePolaroid launched a promotion for its new e-commerce site designed to promotesales of its new Digital Photo Printers. Read More...
View articleOnline advertising in Canada continues to soar according to the 1998 Ernst & Young Internet Advertising Survey. Findings indicate that 1998 first-half...
View articleAccording to NetSmart III - What Makes Women Click are relationship building strategies. The survey suggests following six guidelines to ensure a good...
View articleDabbling into online advertising may have you down if you're comparing it to the ol' days of '95 when it was easy to record how many selected your ad ...
View articleLexington, KY-based ecampus.com awarded its estimated $23million online college bookstore account to DeVito/Verdi in New York Cityafter a review that ...
View articleNew York City-based Intrex Inc. retained USWeb/CKS to collaborate on Intrex's plannedInternet financial and informational services portal. Spending wa...
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