Startup AdOutlet.com Sets Up Advisory Board
Media

Startup AdOutlet.com Sets Up Advisory Board

27y Beth Cox

Startup AdOutlet.com Sets Up Advisory Board

AdOutlet.com, an online marketplace forexcess advertising space, has appointed an Advisory Board to guide itsoverall growth strategy. Read More...

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E-Commerce Taxes: No Big Deal
Audience

E-Commerce Taxes: No Big Deal

27y Michael Pastore

E-Commerce Taxes: No Big Deal

The growing acceptance of e-commerce has raised important tax policy issues for state and local governments, consumers, and retailers, but a study con...

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Partnering For The Right Sales Capabilities
Media

Partnering For The Right Sales Capabilities

27y Janet Ryan

Partnering For The Right Sales Capabilities

Talk about variables? Think of all the countless options and issues you are faced with when it comes to selecting a third party sales partner So let's...

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Furniture.com Launches $5 Million National Campaign
Media

Furniture.com Launches $5 Million National Campaign

27y Beth Cox

Furniture.com Launches $5 Million National Campaig...

Online retailer Furniture.com launched a $5 million-plusnational advertising campaign inviting consumers "to love their rooms" withhelp from "the best...

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Sharing Ad Data
Analytics

Sharing Ad Data

27y Eric Bozinny

Sharing Ad Data

The rapid evolution of Internet advertising is astounding. Specifically, take campaign success factors. A year ago, high click rates were nirvana, and...

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Verio in Marketing Pact With AOL UK
Media

Verio in Marketing Pact With AOL UK

27y Beth Cox

Verio in Marketing Pact With AOL UK

Verio Inc. and AOL UK,part of AOL Europe,signed an exclusive marketing agreement for Web-hosting, e-commerce anddomain name registration services. Rea...

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Avaterra.com Launches With AdObject Technology
Media

Avaterra.com Launches With AdObject Technology

27y Beth Cox

Avaterra.com Launches With AdObject Technology

Internet start-up Avaterra.com formally launched its newcorporate name and demonstrated its AdObject technology for next-generationInternet advertisin...

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Encyclopaedia Britannica Taps Deutsch Inc. for $25-35M Campaign
Media

Encyclopaedia Britannica Taps Deutsch Inc. for $25-35M Campaign

27y Beth Cox

Encyclopaedia Britannica Taps Deutsch Inc. for $25...

Chicago-based Encyclopaedia Britannica Inc. signed with Deutsch Inc. for a$25 million to $35 million advertising assignment to support its brand andla...

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Breaking Into A Category
Media

Breaking Into A Category

27y Tom Hespos

Breaking Into A Category

The rush to the web is a land grab. And unfortunately, sometimes people are late to the game. The web has several categories of products and services ...

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SmartAge Launches 'Media Buyer' for Small Businesses
Media

SmartAge Launches 'Media Buyer' for Small Businesses

27y Beth Cox

SmartAge Launches 'Media Buyer' for Small Business...

SmartAge Corp. said it launched a Media Buyer service that allowssmall and growing businesses to buy premium Web advertising "for less thanthe $1,000 ...

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Females Lead Online Growth Spurt
Audience

Females Lead Online Growth Spurt

27y Michael Pastore

Females Lead Online Growth Spurt

The number of Internet users in North America has now reached 92 million, according to a study released by CommerceNet and Nielsen Media Research. The...

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TMP Worldwide to Sell Ads for DoubleClick Local
Media

TMP Worldwide to Sell Ads for DoubleClick Local

27y Beth Cox

TMP Worldwide to Sell Ads for DoubleClick Local

TMP Worldwide, a provider of recruitmentsolutions including Monster.com and operator of a large yellowpages advertising agency, partnered with DoubleC...

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methodfive Wins Web Planning Pact from The Economist
Media

methodfive Wins Web Planning Pact from The Economist

27y Beth Cox

methodfive Wins Web Planning Pact from The Economi...

methodfive won a strategic Web planningproject for The Economist Web site, the onlinebusiness of The Economist magazine. Read More...

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Insurance Trails in Online Offerings
Marketing

Insurance Trails in Online Offerings

27y Michael Pastore

Insurance Trails in Online Offerings

When it comes to online offerings, the majority of insurance companies are well behind other financial services players, such as banks and brokerages,...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

Wired Digital's Rick Boyce signed in as I-Advertising's guest moderator, raising the issue of click suppression on ads served via third parties. The l...

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USA.NET Classified Advertising E-Mail Service
Media

USA.NET Classified Advertising E-Mail Service

27y Beth Cox

USA.NET Classified Advertising E-Mail Service

USA.NET, a provider of e-mail and messagingservices, launched a new e-mail service called USA.NET Ad Mail thatintegrates e-mail with traditional class...

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Avenue A Launches 'Creative Partner Program'
Media

Avenue A Launches 'Creative Partner Program'

27y Beth Cox

Avenue A Launches 'Creative Partner Program'

Seattle-based interactive media firm Avenue A launched what it calls theCreative Partner Program, offering clients strategic referrals to ad creativea...

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Consumers, E-Tailers on Different Pages
Audience

Consumers, E-Tailers on Different Pages

27y Michael Pastore

Consumers, E-Tailers on Different Pages

A survey on holiday e-commerce expectations by LinkShare and BizRate.com found that online merchants and consumers are not on the same page when it co...

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Stockgroup.Com Names RocketScience as AOR
Media

Stockgroup.Com Names RocketScience as AOR

27y Beth Cox

Stockgroup.Com Names RocketScience as AOR

Stockgroup.com Holdings Inc. named New York City-based RocketScience as its agency of recordfor an advertising and brand-building awareness campaign. ...

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Lot21 Selected As Interactive AOR for Blue Shield
Media

Lot21 Selected As Interactive AOR for Blue Shield

27y Beth Cox

Lot21 Selected As Interactive AOR for Blue Shield

Blue Shield of California chose Lot21 Interactive as its interactive agencyof record to handle mylifepath.com, its health information Web site availab...

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Lifeminders.com Secures $10.6 Million in Venture Financing
Media

Lifeminders.com Secures $10.6 Million in Venture Financing

27y Beth Cox

Lifeminders.com Secures $10.6 Million in Venture F...

LifeMinders.com Inc., a provider offree, sponsored e-mailreminders and tips, completed a $10.6 million round of financing led by ABSVentures. Read Mor...

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Pretty Cool, Eh?
Marketing

Pretty Cool, Eh?

27y Nick Usborne

Pretty Cool, Eh?

What's it like to be head over heels over your new car and not even have the dealership understand? Forget about technical introductions and get perso...

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The Silicon Bedpan
Marketing

The Silicon Bedpan

27y Greg Sherwin and Emily Avila

The Silicon Bedpan

The recent eating crow announcement by Merrill Lynch -- that they are going to finally offer onlinetrading -- is one that health care executives are w...

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Leapnet to Acquire Nine Dots Corp.
Media

Leapnet to Acquire Nine Dots Corp.

27y Beth Cox

Leapnet to Acquire Nine Dots Corp.

Leapnet Inc. signed a letter of intent toacquire privately-held interactive agency Nine Dots Corp. Financialterms of the deal were not disclosed. Read...

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Young & Rubicam to Take 13 Percent Stake in Clarant
Media

Young & Rubicam to Take 13 Percent Stake in Clarant

27y Beth Cox

Young & Rubicam to Take 13 Percent Stake in Claran...

A new Internet advertising and electronic commerce company called Clarant Worldwide Corp. is planning an IPOand New York City-based Young & Rubicam In...

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Premiere Technologies Launches Campaign
Media

Premiere Technologies Launches Campaign

27y Beth Cox

Premiere Technologies Launches Campaign

Premiere Technologies launched amulti-million dollar national marketing campaign supporting the launch of itsOrchestrate E-Mail by Phone, which allows...

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Redesigning Your Web Site
Marketing

Redesigning Your Web Site

27y Sean Carton

Redesigning Your Web Site

These days, if you're in the web design biz, chances are you're spending most of your time giving facelifts to old sites rather than creating new site...

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Make Your Site Customer-centric
Marketing

Make Your Site Customer-centric

27y Deborah Kania

Make Your Site Customer-centric

In your universe, do your customers represent the planets revolving around your products? Or are your customers at the center of a universe where your...

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