E*TRADE Group Inc. entered a strategic marketing partnershipwith CNNfn.com, furthering its strategy of obtaining a significant brandedpresence on top ...
View articleFor advertisers and marketers, tensions in 1999 will build to an explosion in2000, with stemming from electronic marketing, the Internet and global ad...
View articleIntroducing the first in a weekly series of articles that looks at the whys and how tos of targeting on the web. Each Tuesday, this new series offers ...
View articleDespite the growing acceptance of the internet as a vehicle for conducting business, e-commerce still tends to be regarded as something of a stepchild...
View articleSo, your campaign has been bought. All the insertion orders are signed, the creative has been trafficked, and your sales reps have called you to confi...
View articleCDKNet.com retainedCommonwealth Associates, a New York based investment bank, to act as anadviser in evaluating whether to accept competing offers whi...
View articleHarpell/Martins & Company in Maynard, MA(HMC), an integrated brand management agency, named Randy Hall as mediadirector. Read More...
View articleOgilvy & Mather Worldwide , a unit of WPPGroup Plc, won a $129 million contract to manage an anti-drug campaign, theClinton administration said. Read ...
View articleInternational Data Group (IDG) in Boston, the ITmedia and information company, said that IDG.net, its network of technology-specific sites around the ...
View articleRich media can be overkill in a direct response campaign...because it encourages the tire kickers at the expense of the serious buyers. Well...sort of...
View articleElmhurst, IL-based Follett Corp.'s Higher Education Group said it plans a $10million ad campaign to support the just-launched efollett.com , an online...
View articleEnhanced Services Company Inc. and its subsidiary, ad network and rep firm Zulu-tek Inc. said they have formed a newWeb advertising unit to support ad...
View articleKent, CT-based computer retailer Cyberian Outpost Inc. signed a marketingagreement with Discover Card that includes the opportunity to broadcastmessag...
View articleStart stocking up on candles, stashing your money in your mattress, and packing your garage with nonperishable canned foods. It's not exactly the end ...
View articleVirtual Technology Corp. , atechnology reseller of computer hardware and software, launcheda marketing campaign targeting MSN Sidewalk's customer base...
View articleWhen qualified visitors first hit your site, they don't care about you. They don't care about your products. They don't care about what people are say...
View articleYou may be in a competitive area where CPMs are dropping and wacko competitors with no skin in the game are accepting whatever deal comes their way. A...
View articleThe fact is, revenue-sharing isn't web alchemy, it's real business. And those who set about implementing such a program should pause to consider the s...
View articleMore than a quarter of a million dollars worth of toys were donated over thepast seven weeks in the first-ever online Toys for Tots holiday drive,spon...
View article"Why do so many brains turn to mush when they sit down to build a company web site?" queries Nick Usborne. He answers that question pretty effectively...
View articleBe Free Inc. , a provider of onlineaffiliatenetwork technology and services, named Jeffrey F. Rayport to its board ofdirectors. Read More...
View articleDo we fully understand what it means to be a consultant in a selling role? Do you know what it means to be client-centric? Janet Ryan does, and she la...
View articleThe White House Office of National Drug Control Policy is planning an onlinecomponent for its four-year, $1 billion campaign across all media to get i...
View articleThink a machine translation is just as effective as a translation performed by a real person in the flesh? Well...hardly. Suzan Nolan shows why with s...
View articleSmartAge Corp. in San Francisco, a Webmarketing services provider to small and growing businesses, said itsadvertising banner exchange network, SmartC...
View articleMillionaire.com in Hilton Head, SC said it has signed a three-year, $8 millionadvertising agreement with SGD International Corp. Read More...
View articleLet's talk about the concept of our "email intimacy"...and use it to show how e-mail marketing can screw up your online brand. Needless to say, this w...
View articleBooking travel purchases online often costs more than going through traditional channels according to research by a Penn State University professor. R...
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