The economy is booming, and by all accounts 2018 is going to be the strongest holiday shopping season of the digital age. Consumer confidence is high,...
View articleNearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...
View articleAd fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...
View articleUpscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...
View article80% of consumers seek advice from family or friends before purchasing online. Make sure you're using online customer reviews to in your data for bette...
View articleWe review the top news in martech from the week of October 1–8, 2018. Read More...
View articleFor many franchises, inbound calls are the most popular and valuable conversion. To optimize their digital advertising ROI and drive revenue, franchis...
View resourceC+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...
View articlePartner marketing accounts for 75% of global revenue, but most companies haven't focused on it until recently. Impact, now with Mediarails, is changin...
View articleAn intro guide to display ads: what you need to know about display advertising, pros and cons, and how to make sure you do them well. Read More...
View articleToby Hassan-Fishman was recently named “Woman of the Year” at the 15th Annual International Business Awards and was the recipient of the Silver Stevie...
View articleLast week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...
View articleThroughout the day updates from day two of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes. Read More...
View articleReady to start selling your product on Amazon? Here are 5 questions to get you started thinking about competition, distribution, and brand strength. R...
View articleThroughout the day updates from day one of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes. Read More...
View articleAI attracted $12 billion of VC investment last year and is expected to reach $190.61 billion by 2025. Here are 7 simple ways AI can help businesses co...
View articleWe spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...
View articleIt's been quite the year in ad tech. Here's a recap of some of the major changes that have happened affecting the industry. Read More...
View articlePebblePost created programmatic direct mail four years ago to combine customer intent data from online with the power of physical mail. In late August...
View articleKenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...
View articleWe spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...
View articleSmart speakers, like Google Home and Amazon Echo, aren’t going away—which means new opportunities for voice search. Brands should act now to stay on t...
View articleWe review the top news in martech from the week of September 17–24, 2018. Read More...
View articleAdobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...
View articleAdobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...
View articleIn the race to improve customer experience and make consumers’ lives easier, tech giants are working to eliminate “unnecessary” human interactions. Bu...
View articleWe talk with Jenn Steele, new CMO of Madison Logic, about their company, platform, and future. This is part of our martech company of the week series....
View articleLast week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...
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