The 'Hips Don't Lie' Colombian pop-sensation starred in a new ad promoting the Procter & Gamble brand's latest 'Smile Story' campaign, which encourages fans to upload their own toothy tales online.
The ‘Hips Don’t Lie’ Colombian pop-sensation starred in a new ad promoting the Procter & Gamble brand’s latest ‘Smile Story‘ campaign, which encourages fans to upload their own toothy tales online.
Supported by an integrated social media campaign promoting the #3DWhiteSmile hashtag, fans can upload photos and videos of their grins which may eventually end up hosted in a special smile gallery, dedicated to ‘magnetic, alluring, and most importantly, attainable’ teeth.
Stephen Squire, global marketing director at Oral Care, commented: “Smiles have a positive impact on the world. A smile is the first, and most lasting impression – and it can turn strangers into friends.
“We hope to gather as many brilliantly beautiful smiles as we can through this campaign. The truth is seeing someone smile is contagious. Spreading radiant smiles around the world sends a wonderfully positive message.”
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