Sprite now appealing to hip-hop fans

This summer, Sprite is launching a campaign which aims to appeal to millions of Drake, Rakim, Biggie and Nas fans.

sprite-rap

This summer, Sprite is launching a campaign which aims to appeal to millions of Drake, Rakim, Biggie and Nas fans. For their “Obey Your Verse” Lyrical Collection, Sprite will release 16 limited-edition cans, each designed with a unique inspirational rap verse.

Nas has endorsed the campaign, stating: “Legacy means everything to me. When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way.”

Check out who will be making an appearance below:

sprite-rap-table

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