Snickers launches Siri-like hangry iVoice assistant
Snickers released the indignant assistant, which refuses to answer even the simplest question, as part of its 'You're Not You When You're Hungry' campaign
Snickers released the indignant assistant, which refuses to answer even the simplest question, as part of its 'You're Not You When You're Hungry' campaign
Snickers released its very own hanger-afflicted voice assistant as an extension of its ‘You’re Not You When You’re Hungry’ campaign.
The indignant iVoice refuses to answer even the simplest question, in a protest against hunger.
Bombard Snickers’ new PA with too many questions prompts it to direct you to search results for Snickers.
Matt Boulter, UK brand director for the chocolate brand, said: “Following on from our “You’re Not You When You’re Hungry” YouTube campaign, this next phase sees the Snickers effect going one step further and directly onto consumers’ smart phones and desktops through the i-Voice site.
“With the use of voice recognition technology growing in popularity, we’re tapping into this trend to really drive interaction with the brand and encourage consumers to have some fun.”
iVoice is available at lookforyourown.info on desktop and mobile, echoing Google’s infamous design.
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