Annually tipped as America's foremost advertising event, the Super Bowl's influence extends far beyond the shores of the US, and with 30-second spots coming with an unprecedented $4.5 million price tag - it's essential to get everything right. What are brands up to in the lead up to kick-off?
Annually tipped as America’s foremost sporting and advertising event, the Super Bowl brings together a proud sporting nation, brands and millions of eyeballs – making it a tantalisingly lucrative marketing moment.
Spreading far from the shores of the US, the influence of the Super Bowl offers brands an almost unfathomable opportunity, and with 30-second spots coming with an unprecedented $4.5 million price tag – it’s essential to get everything right.
Alongside the game and half-time show frivolities, the events’ advertising is almost as equally anticipated, so what have marketers pulled off this year?
Budweiser
The stuff dreams are made of.
https://www.youtube.com/watch?v=xAsjRRMMg_Q
Snickers
A trip down memory lane.
https://www.youtube.com/watch?v=rqbomTIWCZ8
BMW
Old meets new. The pace of change clearly illustrated.
https://www.youtube.com/watch?v=U1jwWwJ-Mxc
Bud Light
One day a barman will hand you a Bud Light and this will happen…
https://www.youtube.com/watch?v=g9A1NowrnGI
Purina -Teaser
Tapping into the cat craze, meet a talking cat observing us humans.
Newcastle (Band of Bands)
Building upon the success of last year’s offering, Newcastle unites brands with limited budgets to compete, together, for the commercial limelight.
https://www.youtube.com/watch?v=MaqRwWwXau0
Toyota
Showing resilience in the face of adversity.
https://www.youtube.com/watch?v=PjUfygo5mzw
Dove
Will this touching ad make your tear ducts lubricate?
Skittles – Teaser
Yes. Everyone has massive biceps.
https://www.youtube.com/watch?v=tqvSTAZRbCk
Mercedes-Benz
Now we know why the tortoise won the race.
https://www.youtube.com/watch?v=LQvdIGeUUvo
T-Mobile
The self-inflated derriere selfie queen has been enlisted to launch T-Mobile’s latest data option.
https://www.youtube.com/watch?v=ZTwzsV3I3OQ
Victoria’s Secret
Sure to be a hit with the majority of the Super Bowl audience.
https://www.youtube.com/watch?v=8lZgpaVpKQk
Lexus
Lexus hope to be seen and heard with this ad.
https://www.youtube.com/watch?v=OOex3JDJYF8
NFL
The football league and Grey New York contributed funds and airtime to address domestic violence woes as part of its “No More” campaign.
*We will endevour to update this article as more become available closer to kick-off.
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