At an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleCES 2026 is less about “AI everywhere” and more about AI that actually works in real workflows. Here’s what marketers should take from the show so far...
View articleThe rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...
View article"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable....
View articleExclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...
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View articleHere's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...
View articleHow a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleWall Street Journal Best Seller, Helen Yu shares reflections about the inner workings of AI, the causes for distrust, and the potential route organiza...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleBy 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...
View articleThere’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...
View articleConversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...
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View articleChannable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...
View articleVodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...
View articleThis article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read More...
View articleIn this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...
View articleA B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View articleNick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...
View articleYaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...
View articleIn our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...
View articleTo meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...
View articleThe top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...
View articleWhere should retailers focus their efforts for the holiday season and heading into 2021? Read More...
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