AI in marketing: How to find the right use cases, people and technology
AI & Automation

AI in marketing: How to find the right use cases, people and technology

6y Bill Hobbib

AI in marketing: How to find the right use cases, ...

DataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing an...

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IBM’s Watson now powers ad optimization with new Advertising Accelerator
AI & Automation

IBM’s Watson now powers ad optimization with new Advertising Accelerator

6y Barry Levine

IBM’s Watson now powers ad optimization with new A...

IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...

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2020: A new chapter for AI technologies in customer experience?
AI & Automation

2020: A new chapter for AI technologies in customer experience?

6y Joe Petro

2020: A new chapter for AI technologies in custome...

Conversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read More...

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Five key social media trends that will shape 2020
Digital Marketing

Five key social media trends that will shape 2020

6y Tereza Litsa

Five key social media trends that will shape 2020

What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...

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Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores
AI & Automation

Cooler Screens is bringing the digital shopping experience to brick-and-mor...

6y Jacqueline Dooley

Cooler Screens is bringing the digital shopping ex...

Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...

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Identify bottlenecks in your supply chain with machine learning
AI & Automation

Identify bottlenecks in your supply chain with machine learning

6y Amit Dua

Identify bottlenecks in your supply chain with mac...

By integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the l...

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The technologies set to transform video content
AI & Automation

The technologies set to transform video content

6y Tim Jobling

The technologies set to transform video content

Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...

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How machine learning-powered agencies are reshaping digital marketing
AI & Automation

How machine learning-powered agencies are reshaping digital marketing

6y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Three ways marketers are achieving more with RPA
AI & Automation

Three ways marketers are achieving more with RPA

6y Bobby Patrick

Three ways marketers are achieving more with RPA

RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...

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AI and automation can make marketers champions again
AI & Automation

AI and automation can make marketers champions again

6y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Five fascinating ways AI is changing advertising
AI & Automation

Five fascinating ways AI is changing advertising

6y Shereta Williams

Five fascinating ways AI is changing advertising

Videa's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read More...

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Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020
Automation

Acoustic gives tips on future proofing your martech stacks and highlight 't...

6y Mahir Prasad

Acoustic gives tips on future proofing your martec...

Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...

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Top seven chatbot platforms and tools available
Chatbots

Top seven chatbot platforms and tools available

6y Kamaljeet Kalsi

Top seven chatbot platforms and tools available

Only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. ...

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IBM Watson IoT leverages G2 for their targeted ABM strategy
Collaboration

IBM Watson IoT leverages G2 for their targeted ABM strategy

6y Jacqueline Dooley

IBM Watson IoT leverages G2 for their targeted ABM...

G2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...

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Northgate improves customer engagement with new guidance technology
Chatbots

Northgate improves customer engagement with new guidance technology

6y Mahir Prasad

Northgate improves customer engagement with new gu...

Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...

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Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence
AI & Automation

Chorus.ai unveils industry-first cold call dashboard powered by Conversatio...

6y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

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Acoustic reveals AI and machine learning are top marketing trends in new report
AI & Automation

Acoustic reveals AI and machine learning are top marketing trends in new re...

6y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform
AI & Automation

Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Pl...

6y Barry Levine

Adobe adds Journey Orchestration and marketer-frie...

Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...

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Case study: How conversational AI tech Interactions helps Kiwi.com manage travel disruptions
Case Study

Case study: How conversational AI tech Interactions helps Kiwi.com manage t...

6y Jacqueline Dooley

Case study: How conversational AI tech Interaction...

Travel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...

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Elevating digital marketing experiences in the business 4.0 era
Digital Marketing

Elevating digital marketing experiences in the business 4.0 era

6y Abha Bajaj

Elevating digital marketing experiences in the bus...

Head of marketing and comms at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Read...

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FocusVision updates Decipher platform to automatically create surveys from Word docs
Case Study

FocusVision updates Decipher platform to automatically create surveys from ...

6y Jacqueline Dooley

FocusVision updates Decipher platform to automatic...

FocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...

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Terminus announces updates to AI-driven ABM platform
Disruptive MarTech

Terminus announces updates to AI-driven ABM platform

7y Jacqueline Dooley

Terminus announces updates to AI-driven ABM platfo...

Leading ABM platform Terminus has announced updates to its product including more machine learning capabilities, predictive intent data, and better re...

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False promises: How marketers can tell the difference between AI and automation
AI & Automation

False promises: How marketers can tell the difference between AI and automa...

7y Emily Alford

False promises: How marketers can tell the differe...

Spotting the difference between AI and automation can be tricky, especially when dealing with tech vendors. Here's an overview of what AI can and can'...

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Using AI chatbots to transform the marketing landscape
AI & Automation

Using AI chatbots to transform the marketing landscape

7y John Ejiofor

Using AI chatbots to transform the marketing lands...

With a projected 8.55 billion people by 2030, how do you ensure that your message is personalized, at scale, and in real-time? The answer is AI chatbo...

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AI: McKinsey research forecasts positive impact of technology on job security and well-being
AI & Automation

AI: McKinsey research forecasts positive impact of technology on job securi...

7y Luke Richards

AI: McKinsey research forecasts positive impact of...

A new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...

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Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing
Emerging Technology

Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-T...

7y Barry Levine

Gartner Hype Report 2019 highlights CDPs, AI, Bloc...

Gartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...

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Adobe on how to select and future-proof your CMS
Content

Adobe on how to select and future-proof your CMS

7y Jacqueline Dooley

Adobe on how to select and future-proof your CMS

The CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...

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