Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts. Read More...
View articleThese five tips will help minimize the amount of stress, confusion, and aggravation during analytics deployment. Are you using these strategies? Read ...
View articleAs programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire tea...
View articleAnalyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...
View articleAlthough many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Read More...
View articleThis holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...
View articleWhat does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Read More...
View articleIn this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...
View articleKraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...
View articleWhat's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Read More...
View articleDon't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital...
View articleOrganizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...
View articleAn actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. ...
View articleWhen we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Read ...
View articleA new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native a...
View articleGoogle Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Read More...
View articleThese may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers...
View articleTwitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers...
View articleAlthough they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...
View articleInternet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Read M...
View articlePinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...
View articleA Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social medi...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleThere have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for m...
View articleIn order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two wo...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleData analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for n...
View article