Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics ...
View articleMarketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Read More...
View articleIn order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Read ...
View articleDuring an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...
View articleIn today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Read More...
View articleEven though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...
View articleThere are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience be...
View articleWhat makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer...
View articleAs rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be af...
View articleIn these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital markete...
View articleAnalytics are only as good as the data you begin with - so it's important to start with great, complete data! Read More...
View articleThe principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" re...
View articleTo improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Read ...
View articleA new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscap...
View articleWriting an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece. Read Mo...
View articleAs you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet s...
View articleA new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this st...
View articleThese three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a w...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
View articleBlogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...
View articleAnalysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then ...
View articleAs is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...
View articleThere are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...
View articlePinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and ...
View articleAlthough it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and...
View articleThere is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experi...
View articleAs customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...
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