Mobile and Minors - Is the Interaction Meaningful?
Media

Mobile and Minors - Is the Interaction Meaningful?

15y Jason Dempsey

Mobile and Minors - Is the Interaction Meaningful?

Youth are beginning to affect mobile marketing. Consider these implications. Read More...

View article
The New Digital Inbox – Is Your Email Program Ready?
Email

The New Digital Inbox – Is Your Email Program Ready?

15y Simms Jenkins

The New Digital Inbox – Is Your Email Program Read...

5 tips for creating better emails now that your messages compete with tweets and posts. Read More...

View article
How to Build the Sustainable Mobile App
Asia

How to Build the Sustainable Mobile App

15y Darren Yan

How to Build the Sustainable Mobile App

How do brand owners ensure its sustainability in a crowded app market? Consider these three factors. Part one in a two-part series. Read More...

View article
Beware the Native
Media

Beware the Native

15y Andrew Solmssen

Beware the Native

A dose of reality for the world of multi-platform, transmedia marketing. Read More...

View article
Marketing Strategies for Reaching Consumers Using Tablets
Media

Marketing Strategies for Reaching Consumers Using Tablets

15y Steve Eisenberg

Marketing Strategies for Reaching Consumers Using ...

Sizing up the iConomy's challenges and opportunities. Read More...

View article
Android U.S. Smartphone Growth Continues
Data insights

Android U.S. Smartphone Growth Continues

15y Jack Marshall

Android U.S. Smartphone Growth Continues

RIM's share of subscribers continues to plummet. Read More...

View article
How to Avoid Mobile Site Suckage
Marketing

How to Avoid Mobile Site Suckage

15y Sean Carton

How to Avoid Mobile Site Suckage

The mobile web is different. And so are mobile users. Here are eight differences you must understand to create a successful mobile presence. Read More...

View article
Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units
Media

Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Unit...

15y Jack Marshall

Mobile News: Firefox Offers Do-Not-Track for Mobil...

And, Millennial Media acquires mobile data firm. Read More...

View article
Powell's iPhone App Lifts Store Sales, Tesco Tests Its Own
Media

Powell's iPhone App Lifts Store Sales, Tesco Tests Its Own

15y Christopher Heine

Powell's iPhone App Lifts Store Sales, Tesco Tests...

App helps patrons locate books in labyrinthine Portland, Oregon bookstore. Read More...

View article
Are You Using Microblogs and Mobile Apps to Engage Consumers?
Asia

Are You Using Microblogs and Mobile Apps to Engage Consumers?

15y James Wu

Are You Using Microblogs and Mobile Apps to Engage...

While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...

View article
To App or Not to App? Branded Apps Drive User Relationships
Media

To App or Not to App? Branded Apps Drive User Relationships

15y Rob Weber

To App or Not to App? Branded Apps Drive User Rela...

Tips for brands that want to connect with customers on smartphones. Read More...

View article
Medialets Unveils Mobile Rich Media Ad Creation Tool
Media

Medialets Unveils Mobile Rich Media Ad Creation Tool

15y Jack Marshall

Medialets Unveils Mobile Rich Media Ad Creation To...

Self-service tool intended to streamline mobile ad campaign execution for Android and iOS. Read More...

View article
Greater U.S. Reach for Apple iOS Than Google Android Across Devices
Data insights

Greater U.S. Reach for Apple iOS Than Google Android Across Devices

15y Jack Marshall

Greater U.S. Reach for Apple iOS Than Google Andro...

Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad. Read More...

View article
Google Readies Behavioral Ads in Mobile Apps
Data insights

Google Readies Behavioral Ads in Mobile Apps

15y Jack Marshall

Google Readies Behavioral Ads in Mobile Apps

The company will tie user behavior to unique device IDs collected from iOS and Android handsets. Read More...

View article
Socially Inept Math
Analytics

Socially Inept Math

15y Jim Sterne

Socially Inept Math

What is a quarter of a drink worth to you? Read More

View article
Google's Android OS Live on One Third of U.S. Smartphones
Data insights

Google's Android OS Live on One Third of U.S. Smartphones

15y Jack Marshall

Google's Android OS Live on One Third of U.S. Smar...

Google's Android continues its growth, while Apple's hovers around the 25 percent mark. Read More...

View article
Reaching the Mobile Shopper: Before, During, and After the Big Sale
Conference Coverage

Reaching the Mobile Shopper: Before, During, and After the Big Sale

15y Gregg Stewart

Reaching the Mobile Shopper: Before, During, and A...

The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function. Read More...

View article
The Mobile Magic Wand
Media

The Mobile Magic Wand

15y Jason Dempsey

The Mobile Magic Wand

A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Read More...

View article
Android Crowned Leading U.S. Smartphone Platform
Data insights

Android Crowned Leading U.S. Smartphone Platform

15y Jack Marshall

Android Crowned Leading U.S. Smartphone Platform

Google's mobile OS overtakes RIM's BlackBerry as most popular in the U.S. Read More...

View article
Branded Apps - Looking Beyond the iPhone
Asia

Branded Apps - Looking Beyond the iPhone

15y Ben Condit

Branded Apps - Looking Beyond the iPhone

Brands need to care about Android, BlackBerry, and, yes, Nokia. Read More...

View article
The Confluence of Mobile, Location, Social, and Group
Marketing

The Confluence of Mobile, Location, Social, and Group

15y Augustine Fou

The Confluence of Mobile, Location, Social, and Gr...

And the implications and impact on integrated marketing. Read More...

View article
Google Emphasizes Commitment to Mobile
Media

Google Emphasizes Commitment to Mobile

15y Jack Marshall

Google Emphasizes Commitment to Mobile

Online ad giant invites agencies and advertisers for mobile love-in in New York City. Read More...

View article
U.S. Smartphone Penetration Up 60 Percent in Q4 2010
Data insights

U.S. Smartphone Penetration Up 60 Percent in Q4 2010

15y Jack Marshall

U.S. Smartphone Penetration Up 60 Percent in Q4 20...

Android and Apple's iOS make gains as all other smartphone platforms see decline in user base. Read More...

View article
Choosing the Right Mobile Platforms [Video]
Media

Choosing the Right Mobile Platforms [Video]

15y Tim McLaughlin

Choosing the Right Mobile Platforms [Video]

Android? iPhone? BlackBerry? Or Windows7? If you are developing a mobile website, here are some points to consider. Read More...

View article
YouTube Brings Pre-Roll Ads to Android Mobile App
Media

YouTube Brings Pre-Roll Ads to Android Mobile App

15y Jack Marshall

YouTube Brings Pre-Roll Ads to Android Mobile App

Will begin monetizing traffic in response to huge mobile audience growth. Read More...

View article
Verizon iPhone Deal Could Boost Overall Mobile Ad Market
Media

Verizon iPhone Deal Could Boost Overall Mobile Ad Market

15y Jack Marshall

Verizon iPhone Deal Could Boost Overall Mobile Ad ...

Increased audience size and reach could fuel more growth in the mobile ad and content business. Read More...

View article
9 New Year's Resolutions for Digital Marketers
Asia

9 New Year's Resolutions for Digital Marketers

15y Michael Zung

9 New Year's Resolutions for Digital Marketers

Here's a list of New Year's resolutions to power you through the year. Read More...

View article
1 4 5 6 7