New iPhone 5 Means More Work for App Marketers
Media

New iPhone 5 Means More Work for App Marketers

14y Matt Kapko

New iPhone 5 Means More Work for App Marketers

To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Read More...

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FTC Unveils Mobile App Marketing Guide
Media

FTC Unveils Mobile App Marketing Guide

14y James Dohnert

FTC Unveils Mobile App Marketing Guide

One app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's. Read More...

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Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Asia

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

14y Adaline Lau

Rapid Smartphone Adoption in Japan, Mostly Android...

Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...

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Smartphone Content Buyers More Favorable to Mobile Ads
Media

Smartphone Content Buyers More Favorable to Mobile Ads

14y Daniel Mickens

Smartphone Content Buyers More Favorable to Mobile...

Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Read More...

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Is HTML5 the End of Native Mobile Apps?
Media

Is HTML5 the End of Native Mobile Apps?

14y Hernán Gonzalez

Is HTML5 the End of Native Mobile Apps?

Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia eleme...

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Google Settles for $22.5M Fine in FTC Privacy Suit
Data insights

Google Settles for $22.5M Fine in FTC Privacy Suit

14y Shaun Nichols

Google Settles for $22.5M Fine in FTC Privacy Suit

The FTC said that the company would be paying a record fine in the Safari cookies case. Read More...

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Google Takes 'Top Global Brand' Title from Apple [Study]
Media

Google Takes 'Top Global Brand' Title from Apple [Study]

14y Search Engine Watch

Google Takes 'Top Global Brand' Title from Apple [...

Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions....

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Walking Dead Images Creep Into Text Messages
Media

Walking Dead Images Creep Into Text Messages

14y Daniel Mickens

Walking Dead Images Creep Into Text Messages

Zlango is planning to let brands buy keyword-targeted text images. Read More...

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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Ecommerce

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

14y Matt Kapko

Ralph Lauren Embeds Brand in NY Times Olympics iPa...

Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...

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Social Media Access Via Mobile Grows
Audience

Social Media Access Via Mobile Grows

14y Madeline Bennett

Social Media Access Via Mobile Grows

Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...

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Tablet Ads Perform Better with Interactivity, Says IAB UK
Data insights

Tablet Ads Perform Better with Interactivity, Says IAB UK

14y Daniel Mickens

Tablet Ads Perform Better with Interactivity, Says...

45% said they expect their favorite brands to advertise on tablets. Read More...

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A Growing Apple iPad Market Awaits in B-to-B, Education
Media

A Growing Apple iPad Market Awaits in B-to-B, Education

14y Matt Kapko

A Growing Apple iPad Market Awaits in B-to-B, Educ...

Presence of iPads in Fortune 500s tripled in the past year. Read More...

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Have You Checked Your Mobile Bill This Month?
Media

Have You Checked Your Mobile Bill This Month?

14y Hernán Gonzalez

Have You Checked Your Mobile Bill This Month?

Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Read Mor...

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Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist
Asia

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Tec...

14y Adaline Lau

Q&A: Responsive Design, Mobile Apps, and What It M...

Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Read More...

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Vacationing With 2 Kids and 8+ Mobile Devices
Media

Vacationing With 2 Kids and 8+ Mobile Devices

14y Paul Schoknecht

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers. Read More...

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Traveling With Mobile and Social
Social

Traveling With Mobile and Social

14y Sundeep Kapur

Traveling With Mobile and Social

An accident away from home highlights how our mobile devices keep us connected and informed. Read More...

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What's New in Mobile Ad Tracking for App Publishers
Media

What's New in Mobile Ad Tracking for App Publishers

14y Rob Weber

What's New in Mobile Ad Tracking for App Publisher...

An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Read More...

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Apps Move Into Automotive
Media

Apps Move Into Automotive

14y Andrew Solmssen

Apps Move Into Automotive

In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Read More...

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Microsoft Spurs New Class of Ads for Surface Tablets
Media

Microsoft Spurs New Class of Ads for Surface Tablets

14y Matt Kapko

Microsoft Spurs New Class of Ads for Surface Table...

Developers, advertisers, and brands wonder if Microsoft will finally break the mold and create a viable third option in tablet computing. Read More...

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How to Create Marketing Videos on the Cheap
Marketing

How to Create Marketing Videos on the Cheap

14y Danny Groner

How to Create Marketing Videos on the Cheap

Tips for producing high quality, low cost videos. Read More...

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Where Is Search Heading? Check the Map
Search

Where Is Search Heading? Check the Map

14y Chris Copeland

Where Is Search Heading? Check the Map

For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Read More...

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Marketing in the Mobile Email Revolution
Advanced Email Marketing

Marketing in the Mobile Email Revolution

14y Tal Nathan

Marketing in the Mobile Email Revolution

How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Read More...

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Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy
Asia

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

14y Simon Small

Dominant Devices: Dramatically Increase the ROI of...

Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Read More...

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Standing Out in the App Crowd
Media

Standing Out in the App Crowd

14y Andrew Solmssen

Standing Out in the App Crowd

Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Read More...

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Facebook Shows Fast Growth in Brand Value
Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

14y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

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Adobe Tool Eases iPhone Content, Social Sharing
Media

Adobe Tool Eases iPhone Content, Social Sharing

14y Anna Maria Virzi

Adobe Tool Eases iPhone Content, Social Sharing

Condé Nast and Wenner Media have tested. Read More...

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Windows Phone 7: When Will Consumers Decide It's Time?
Media

Windows Phone 7: When Will Consumers Decide It's Time?

14y Andrew Solmssen

Windows Phone 7: When Will Consumers Decide It's T...

There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Read More...

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