With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...
View articleNearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...
View articleConnected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleWe review the top news in martech from the week of September 24–October 1, 2018. Read More...
View articleSince 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...
View article"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...
View articleThe abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...
View articleVertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...
View articleSocial media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleAmerican Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleWith Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...
View articleAt the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...
View articleThe emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in Apri...
View articleNot surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...
View articleThe communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Read More...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleThrough a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at h...
View articleAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...
View articleAT&T is taking a break from phones and giving some cute love to moms for Mother's Day. Read More...
View articleT-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...
View articleA new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campai...
View articleIn a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Read More...
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