It's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at whi...
View articleIt's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Read...
View articleLinkedIn has acquired job-matching and data insight start-up, Bright, in a $120m deal. The move is thought to be a step closer in assisting the social...
View articleHow will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...
View articleA look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...
View articleJust as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing a...
View articleBig Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Read More...
View articleAs the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust ...
View articleFormer Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...
View articleWill 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...
View articleAttribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...
View articleUnruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...
View articleMichael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...
View articleYour digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Read More...
View articleUsed responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big dat...
View articleAs the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Exc...
View articleSnowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...
View articleTomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Re...
View articleAt the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype an...
View articleGreater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleFor Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily conn...
View articleNielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Read More...
View articleIf new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...
View articleWhat sets search marketing leaders apart is the ability to effectively deploy resources and manage with agility through uncharted waters. Our manageme...
View articleThe growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleOn any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct...
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