Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...
View articleSocial platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Read More...
View articleThe APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Read More...
View articleThe head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into t...
View articleMediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Read More...
View articleChina's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Read M...
View articleThe primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as ...
View articleCultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next success...
View articleLet's take a look at some recent stats first. Read More...
View articleBaidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Read More...
View articleChina's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Read More...
View articleBaidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Read More...
View articleFully internationalized domain names will go live before the end of this year. Are brands ready? Read More...
View articleOne must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Read More...
View articleWhile various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Read Mor...
View articleUnder the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini...
View articleKer Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleHow do brand marketers manage their agencies when things don't work out? Read More...
View articleChina's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...
View articleMcKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...
View articleInsights on how the global campaign has been adapted to the China market. Read More...
View articleIsobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Read More...
View articleSetting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the mai...
View articleIs it the digital sales channel for brands in China? Read More...
View articleA photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week. Read More...
View articleWhile video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds co...
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