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View article2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...
View articleReal-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...
View articleSEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights...
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View articleTom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...
View articleMinfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capi...
View articleMichael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive ...
View articleLana Busignani, EVP global analytics at Nielsen, looks into changing consumer behaviors during COVID-19, and advises marketers and advertisers on stra...
View articleR. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts mo...
View articleOnly 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....
View articleBusinesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, ...
View articleA new report from Selligent explores how 5000 global consumers feel about personalization, privacy, brand interactions, voice assistants, and more. Re...
View articleAdobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...
View article"This is the best competitive advantage possible," Says Hyundai CMO Dean Evans, "because the features and technology across today's automotive brands ...
View articleBrand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...
View article“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...
View articleMore than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...
View articleFacebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...
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