Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleCreating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...
View articleBrands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Read More...
View articleSpotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...
View articleDigital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Read More...
View articleTaco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...
View articleThough not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...
View articleFacebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...
View articleWhile killer content can be costly, savvy marketers can stretch content across platforms to create brand affinity without being repetitive. Read More...
View articleThe ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...
View articleAs sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...
View articleThe tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...
View articleAt NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...
View articleEvery brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Read More...
View articleEven in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a ...
View articleThe online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...
View articleBrands across Asia could be capitalizing off the region's new fitness fad. Read More...
View articleUser-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...
View articleSeveral brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...
View articleThese five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...
View articleWhen a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...
View articleNike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...
View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleOmar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...
View articleThe video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Con...
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