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View articleFor something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear....
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View articleThe ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia....
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View articleIn the coming year, marketing will continue to evolve, while data will be more important than ever. Read More...
View articleBy bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total c...
View articleLet's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Read More...
View articlePinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. ...
View articleClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...
View articleWearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will...
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View articleAs programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective...
View articleA company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-fo...
View articleOwning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search a...
View articleTwitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely...
View articleAs the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who belie...
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