IBM Invests $100 Million to Expand Its Marketing Consulting Business
Data insights

IBM Invests $100 Million to Expand Its Marketing Consulting Business

12y Yuyu Chen

IBM Invests $100 Million to Expand Its Marketing C...

IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...

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Sponsored Article: Smart Data in the Big Data Era
Conference Coverage

Sponsored Article: Smart Data in the Big Data Era

12y Team ClickZ

Sponsored Article: Smart Data in the Big Data Era

Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The techno...

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Of 3 Minds on Privacy - and a Song
Analytics

Of 3 Minds on Privacy - and a Song

12y Jim Sterne

Of 3 Minds on Privacy - and a Song

While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...

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Marketers Struggling to Reinvent Themselves
Marketing

Marketers Struggling to Reinvent Themselves

12y Andy Betts

Marketers Struggling to Reinvent Themselves

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...

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Nurture Marketing: Improving on the Heart of Marketing Automation
Automation

Nurture Marketing: Improving on the Heart of Marketing Automation

12y Ellen Valentine

Nurture Marketing: Improving on the Heart of Marke...

Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and eff...

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NetMind Updates Its Free Web Tracking Service
Marketing

NetMind Updates Its Free Web Tracking Service

28y Team ClickZ

NetMind Updates Its Free Web Tracking Service

NetMind , a supplier ofchange detection solutions for the consumer and enterprise markets, announcednew features, a new look and improved performance ...

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