From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...
View articleFive major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...
View articleThis new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...
View articleData and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...
View articleAmidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...
View articleNew report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...
View articleConvertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. Read More...
View articleUnused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to wo...
View articleA May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...
View articleThese new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...
View articleAfter Facebook's Cambridge Analytica scandal, one of many tech giant controversies this year, DuckDuckGo saw its most dramatic increase in traffic eve...
View articleIn a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...
View articleNearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...
View articleConsumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...
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