As a consultant, I'm frequently asked by CMOs and marketers of all types what makes a great agency. Sharing data and educating clients are just two de...
View articleWhen people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...
View articleData is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...
View articleThe General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...
View articleMany brands are starting to experiment with artificial intelligence, but NASA has been on board for years. Looking forward, the space agency plans to ...
View articleHow does the world’s largest restaurant chain make enough sense of its data to drive online conversations? According to Chad Sanderson, Subway's Exper...
View articleIn May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...
View articleAs the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...
View articleTech giants like Amazon and Google know so much about us that they can come off as creepy, yet they’re at the top of consumers’ list of trusted brands...
View articleIn just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...
View articleData democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...
View articleAs data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...
View articleOver the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleSessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...
View articleDespite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....
View articleAmazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...
View articleThere are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...
View articleThe rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...
View articleA data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...
View articleAccording to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranke...
View articleThe explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...
View articleWhen measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...
View articleDigital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...
View articleWhat’s behind a successful data-driven marketing strategy? Read More...
View articleMarketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...
View articlePinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...
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