Keep customer engagement simple this holiday season
Digital Marketing

Keep customer engagement simple this holiday season

6y Sara Spivey

Keep customer engagement simple this holiday seaso...

Marketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Read More...

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How to increase revenue without increasing spend
Digital Advertising

How to increase revenue without increasing spend

6y Jacqueline Dooley

How to increase revenue without increasing spend

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...

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4 industries that can make the most of interactive 3D configurators
Digital Advertising

4 industries that can make the most of interactive 3D configurators

6y Elly Uz

4 industries that can make the most of interactive...

Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...

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Making the most of marketing spend as consumer confidence rises
Digital Marketing

Making the most of marketing spend as consumer confidence rises

6y Tom Dolan

Making the most of marketing spend as consumer con...

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...

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AI and ML help digital brands deliver exceptional UX
AI & Automation

AI and ML help digital brands deliver exceptional UX

6y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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Artificial intelligence (AI) in marketing
AI & Automation

Artificial intelligence (AI) in marketing

6y Oz Etzioni

Artificial intelligence (AI) in marketing

AI has enabled marketer’s strategy for better engagement in more ways than we know. Read More...

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Rise of TV viewership and ACR leads to new data challenges abound
Data insights

Rise of TV viewership and ACR leads to new data challenges abound

6y Daniel Jaye

Rise of TV viewership and ACR leads to new data ch...

Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...

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To build customer loyalty during COVID-19, maximize interactions between transactions
Digital Marketing

To build customer loyalty during COVID-19, maximize interactions between tr...

6y Marti Beller

To build customer loyalty during COVID-19, maximiz...

The pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only minds...

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6 strategies to compete with the giants & win the retail game
Digital Marketing

6 strategies to compete with the giants & win the retail game

6y Sanjeev Sularia

6 strategies to compete with the giants & win the ...

Sanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and ...

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What gets lost when in-person events go on hold, and how can we salvage it?
Digital Marketing

What gets lost when in-person events go on hold, and how can we salvage it?

6y Kathy Isola

What gets lost when in-person events go on hold, a...

Now more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crav...

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Why consumers follow and unfollow brands on social media
Digital Marketing

Why consumers follow and unfollow brands on social media

6y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

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Design by computers: How AI is changing the graphic design industry
AI & Automation

Design by computers: How AI is changing the graphic design industry

6y Carl Dean

Design by computers: How AI is changing the graphi...

AI is a powerful technology and there is no dearth of its merits. It’s disrupted many industries and today we highlight how it has impacted the graphi...

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8 approaches to creating digital content to improve CX
Content

8 approaches to creating digital content to improve CX

6y Jacqueline Dooley

8 approaches to creating digital content to improv...

Ceros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read More...

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Three factors to consider when choosing a CFM platform
Analytics

Three factors to consider when choosing a CFM platform

6y Andrew Park

Three factors to consider when choosing a CFM plat...

Andrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read More...

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The future of martech: what does the industry look like post COVID-19?
Digital Marketing

The future of martech: what does the industry look like post COVID-19?

6y Matt Conlin

The future of martech: what does the industry look...

Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...

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Why the pandemic is a good time for advertisers
Digital Advertising

Why the pandemic is a good time for advertisers

6y Roland Storti

Why the pandemic is a good time for advertisers

Minfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capi...

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Don’t let your CMS hold back your business growth
Content

Don’t let your CMS hold back your business growth

6y Inken Kuhlmann-Rhinow

Don’t let your CMS hold back your business growth

Businesses are being held back by outdated CMS systems, HubSpot's Inken Kuhlmann-Rhinow, highlights what might be your CMS system’s biggest problem an...

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Let’s build your B2B video marketing strategy based on these examples
Digital Marketing

Let’s build your B2B video marketing strategy based on these examples

6y Kateryna Novatska

Let’s build your B2B video marketing strategy base...

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...

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Why brands need to take a strategic approach to personalization
AI & Automation

Why brands need to take a strategic approach to personalization

6y Jean-René Boidron

Why brands need to take a strategic approach to pe...

Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...

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The siloed approach to marketing is on its last legs
Data insights

The siloed approach to marketing is on its last legs

6y Ross Shelleman

The siloed approach to marketing is on its last le...

Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offeri...

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Cost of common digital CX frustrations, and how to prevent them
Data insights

Cost of common digital CX frustrations, and how to prevent them

6y Shane Phair

Cost of common digital CX frustrations, and how to...

Shane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them. Read More...

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Amidst the pandemic, bringing the power of personal data back to the consumer is imperative
Data insights

Amidst the pandemic, bringing the power of personal data back to the consum...

6y Neil Sweeney

Amidst the pandemic, bringing the power of persona...

The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...

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Anticipating customer needs with data and AI
AI & Automation

Anticipating customer needs with data and AI

6y Kate Erickson

Anticipating customer needs with data and AI

Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...

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Eight best ways to use AI in martech in 2020
AI & Automation

Eight best ways to use AI in martech in 2020

6y Kevin Payne

Eight best ways to use AI in martech in 2020

We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...

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Five changes in social advertising for brands during COVID-19
Digital Advertising

Five changes in social advertising for brands during COVID-19

6y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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The rise of the AI-automated enterprise
AI & Automation

The rise of the AI-automated enterprise

6y Jacqueline Dooley

The rise of the AI-automated enterprise

Brian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated e...

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5 tips to accelerate your company's AI implementation
AI & Automation

5 tips to accelerate your company's AI implementation

6y John Allen

5 tips to accelerate your company's AI implementat...

RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...

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