EMX CEO, Michael Zacharski, discusses transparency and encourages open industry conversations about the fees involved in the ad buying process. Read M...
View articleCMO at Just AI, Yulia Ryzhikh discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the ind...
View articleWe spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...
View articleFive major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...
View articleThe holiday shopping season may be over, but December sales offer more than a quick hit of revenue. They also offer a treasure trove of new customers,...
View articleLiveclicker's Kenna Hilburn addresses the perceived lack of leadership amongst CMOs, and challenges marketers to get out of their comfort zone in orde...
View articleKey tactics to maximize your Amazon sales - Upload high quality images, sign up for Fulfillment by Amazon (FBA), sharing customer reviews, and the wor...
View articleNew report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up. Re...
View articleFrom armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...
View articleWe spoke to Acquia’s Lynne Capozzi about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020. Read ...
View articleThis new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...
View articleData and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...
View articleMGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...
View articleMike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
View articleAs hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...
View articleMadison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View articleSwiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...
View articleCustomer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...
View article60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...
View articleHere is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...
View articleWordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...
View articleBBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleHow live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...
View articleFree weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...
View articleOne screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...
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