As social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digi...
View articleThe health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and we...
View articleFor all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can ...
View articleWhile Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advance...
View articleWhether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new techno...
View articleThe home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boos...
View articleThe scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email ...
View articleThe image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...
View articleThe micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...
View articleThis column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue s...
View articleWhile mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...
View articleThe back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare ...
View articleAs the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...
View articleIt's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate group...
View articleSocial media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...
View articleExpedia is now accepting Bitcoin as a form of payment. The move gives the company cost savings and also allows it to market itself as a high-tech, cus...
View articleE-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commer...
View articleBusinesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital...
View articleMarketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...
View articleIn the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Read Mor...
View articleWith the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Read More...
View articleLet's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landsc...
View articleTwitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Read More...
View articleWhile you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Read More...
View articleIf consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these e...
View articleEven though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over th...
View articleChina is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean...
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