Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleRemember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleThe web doesn’t have a traffic problem, but it has a conversion problem. Read More...
View articleAs the UK now embarks on the journey to leave the European Union, and as new opportunities – and challenges – open up for retailers of all sizes, what...
View articleAll top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US...
View articleWhatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be...
View articleHow are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...
View articleDespite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...
View articleDo you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleSmart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articlePinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels. It was originally known as the...
View articleMoleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...
View articleChina's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...
View articlePinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...
View articleAddress validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...
View articleThe role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...
View articleNo matter the size of your online retail company, what customers will remember most about buying from you is how the experience made them feel. We bri...
View articleSince the first online shopping system was demonstrated in 1979, ecommerce has been constantly growing and diversifying. Now, what we think of as R...
View articleThere was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...
View articleHow can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...
View articleHow can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
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