According to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...
View articleTriggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....
View articleUS advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...
View articleConsumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...
View articleCompared to Drupal or Joomla, what makes WordPress the CMS choice for a third of websites on the internet? A comparison of how their features stack up...
View articleEcommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...
View articleA study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...
View articleBrowser or bargain hunter, researcher or one-off buyer? Knowing how different people shop online lets you customize your online experience for each of...
View articleFive ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...
View articleJLL Retail estimates that ecommerce brands will build 850 physical stores in the next five years. Three tactics for your retail marketing plan this ye...
View articleHow can you get more people to buy and consume your products/services? These tricks will help you decode your user's psyche. Read More...
View articleMore than 3 billion snaps are shared on a daily basis, and marketers are looking to improve their Snapchat marketing strategy for certain audiences. ...
View articleCurrent issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...
View articleAs of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...
View articleNordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2...
View articleThere were plenty of amazing innovations in retail technology at NRF 2019: Retail's Big Show. Here are five of the highlights. Read More...
View articleFinancial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...
View articleAmazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...
View articleHow does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like? Rea...
View articleNow that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...
View articleAR/VR will be more integrated in shopping. Subscription services will out-perform traditional. Dynamic commerce for personalized customer experience R...
View articleIf an unauthorized seller lists your products, it affects your online representation. Follow these steps for how to regain control of your brand on Am...
View articleMichael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...
View articleIn ecommerce, focusing on experiences rather than sales can mean more personal, longer-lasting relationships with customers. Read More...
View article"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...
View articleWe review the top news in martech from the week of December 3–10, 2018. Read More...
View articleA quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them. Read...
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