TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...
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View articleMajor brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happe...
View articleMarketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, a...
View articleBefore you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Read M...
View articleThe holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...
View articleIn the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...
View articleDuring the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...
View articleAlthough marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Read More...
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View articleOnline branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Read More...
View articleThe concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read More...
View articleWhat can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read More...
View articleThis first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...
View articleAs content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed a...
View articleAlthough they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...
View articleThe consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...
View articleWhen it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...
View articleEmail marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between...
View articleAsking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning. Read More...
View articleMarketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....
View articleThis small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read Mo...
View articleIf you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...
View articlePersonalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon...
View articleMarketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Read M...
View articleEmail marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...
View articleLearn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...
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