While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way ...
View articleSocial capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Read More...
View articleShortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...
View articleAt Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...
View articleIt may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...
View articleGone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View articleConsumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recogn...
View articleDuring a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...
View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View articleEsurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other ad...
View articleAt Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...
View articleThe FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contes...
View articleWinning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...
View articleThe snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...
View articleThere is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver. Read More...
View articleThough YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...
View articleLargely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's ...
View articleIn today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...
View articleVisibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...
View articleMany platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...
View articleAs consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...
View articlePeriscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Aust...
View articleSince beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweise...
View articleEvents geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...
View articleYouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...
View articleWith so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Read More...
View articleFacebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...
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