Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues...
View articleAlthough many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...
View articleFacebook will display fewer ads in its right-hand column, but the ads will be larger than before. Read More...
View articleHow can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for incr...
View articleHere are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Read More...
View articleFacebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post. Read More...
View articleTwitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network ...
View articleIn a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Read Mo...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleTips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...
View articleEmotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Read More...
View articleIt's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take ...
View articleThe Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang f...
View articleThe mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...
View articleTechnology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live Ne...
View articleWith the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modi...
View articleOn the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...
View articleThe film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initia...
View articleSocial selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also...
View articleClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behavi...
View articleThe quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several h...
View articleMarketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the in...
View articleAlthough it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...
View articleThe spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights o...
View articleWill retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some m...
View articleThismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...
View articleIn addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing o...
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