Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get seriou...
View articleTaylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Read More...
View articleMarketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...
View articleFrom this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to r...
View articleBarclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Read More...
View articleFans voted on features like interior and exterior color to celebrate the brand's Facebook milestone. Read More...
View articleAs Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...
View articleBy next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...
View articleThree approaches to get more out of Facebook. Part one in a two-part series. Read More...
View articleDinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Read More...
View articleShooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles...
View articleHow Facebook's new concept, story bumping, can help marketers reach consumers. Read More...
View articleThere's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a b...
View articleFacebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Read More...
View articleFacebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Read More...
View articleThe app, which targets moms, has been downloaded 81,000 times after a soft launch in May. Read More...
View articleFacebook releases embedded posts, which allow users to embed public status updates across the web. Read More...
View articleDr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Read Mo...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleFacebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook fo...
View articleSocial TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Read More...
View articleA new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Rea...
View articleThe brand is trying to capitalize upon a popular e-card, hashtag and YouTube video. Read More...
View articleThe second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue s...
View articleHow important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...
View article#RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the qui...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
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