By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Read More...
View articleYou will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask quest...
View articleThis week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an o...
View articleWhether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social med...
View articleMendelsohn is likely to take up her role with the social networking giant in mid-June. Read More...
View articleKFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Read More...
View articleFacebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Faceb...
View articleHow can we maximize the power of our brand websites? Read More...
View article#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Read More...
View articleIts chief marketing officer has led the social media strategy and launched a Facebook page in February. Read More...
View articleMonthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly activ...
View articleIf you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Read...
View articleWe must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and incr...
View articleIf you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. R...
View articleVisitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Read Mo...
View articleHow close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...
View articleThe financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...
View articleSo far, the campaign features a microsite and Facebook content, as well as a teaser video. Read More...
View articleNissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook ...
View articleSocial media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Read More...
View articleFacebook: please give us a much better management interface for community management and the chance to do rich media. Read More...
View articleWill the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Read More...
View articleThe music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...
View articleTwitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants belie...
View articleKool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Read More...
View articleActivision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...
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