Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Read More...
View articleFacebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend ...
View articleThe most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Read More...
View articleThe brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...
View articleFacebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Read...
View articleThe campaign includes a microsite and credit report promo. Read More...
View articleThe promotion, A Brother in Your Corner, asks participants to submit stories on Facebook. Read More...
View articleAfter a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minut...
View articleThe site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as ...
View articleAs 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Read More...
View articleFacebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demons...
View articleGoogle this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect ...
View articleTBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. ...
View article59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Read More...
View articlePeople don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Re...
View articleThe social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the...
View article"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Read More...
View articleThree key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accomm...
View articleWith one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...
View articleMillennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right di...
View articleTarget and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Read More...
View articleSocial interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and wh...
View articleThere are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...
View articleAs Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...
View articleThe Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on Fe...
View articleAccording to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Read More...
View articleAeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to se...
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