E-Commerce Firm Accuses Facebook of Click Fraud
Ecommerce

E-Commerce Firm Accuses Facebook of Click Fraud

14y Search Engine Watch

E-Commerce Firm Accuses Facebook of Click Fraud

E-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Read More...

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Shopping Is Inherently Social!
Social

Shopping Is Inherently Social!

14y Janice Diner

Shopping Is Inherently Social!

The results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying. Read More...

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Facebook Casebook: A Free Facebook Case Study Resource
Marketing

Facebook Casebook: A Free Facebook Case Study Resource

14y ClickZ News Staff

Facebook Casebook: A Free Facebook Case Study Reso...

ClickZ's Facebook Casebook is a free collection of Facebook campaign case studies from large and small brands like Nutella, Taco Bell, Orabrush, and m...

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KFC Web Series Says Living at Home Bites
Media

KFC Web Series Says Living at Home Bites

14y Daniel Mickens

KFC Web Series Says Living at Home Bites

KFC paired with Comedy Central to develop a branded series to promote a contest. Read More...

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Progressive's Flo Plays in The Sims Social and Instagram
Financial Services

Progressive's Flo Plays in The Sims Social and Instagram

14y Matt Kapko

Progressive's Flo Plays in The Sims Social and Ins...

Insurance spokescharacter goes on a virtual quest to win a lawn ornament. Read More...

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Intel Goes Inside Social Video With Topher Grace
Media

Intel Goes Inside Social Video With Topher Grace

14y Susan Kuchinskas

Intel Goes Inside Social Video With Topher Grace

Video series will let Facebook fans shape the plot and star in a "social film." Read More...

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Sponsored Stories Rake in $1M Each Day, Says Facebook
Media

Sponsored Stories Rake in $1M Each Day, Says Facebook

14y Kate Kaye

Sponsored Stories Rake in $1M Each Day, Says Faceb...

Facebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors. Read More...

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44% Are Likely to Engage With Branded Image Content
Social

44% Are Likely to Engage With Branded Image Content

14y Daniel Mickens

44% Are Likely to Engage With Branded Image Conten...

New data on social media engagement from Performics. Read More...

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Summer Travel Boosts Hotel and Transportation Sites
Audience

Summer Travel Boosts Hotel and Transportation Sites

14y Melanie White

Summer Travel Boosts Hotel and Transportation Site...

In June travel site traffic rose 9 percent according to comScore. Read More...

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Facebook Tests Sponsored Results in Search Bar
Paid Search

Facebook Tests Sponsored Results in Search Bar

14y Search Engine Watch

Facebook Tests Sponsored Results in Search Bar

Facebook’s search box could become home to Sponsored Result.s Read More...

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Americans Say No to Popular Political Facebook Ad Targeting
Data insights

Americans Say No to Popular Political Facebook Ad Targeting

14y Kate Kaye

Americans Say No to Popular Political Facebook Ad ...

Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Read More...

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Democratic Firm Ties Voter Data to Facebook Friends
Marketing

Democratic Firm Ties Voter Data to Facebook Friends

14y Kate Kaye

Democratic Firm Ties Voter Data to Facebook Friend...

NGP VAN's system finds friends of supporters on Facebook who are registered voters. Read More...

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A Timeline of Recent Facebook Ad Changes
Media

A Timeline of Recent Facebook Ad Changes

14y Hollis Thomases

A Timeline of Recent Facebook Ad Changes

A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to ...

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Engaging Social Customers in a Post-Tab World
Social

Engaging Social Customers in a Post-Tab World

14y Kevin Tate

Engaging Social Customers in a Post-Tab World

The social marketing landscape continues to change, yet many marketers haven't shifted their engagement tactics. Read More...

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Promoted Tweets See 1% to 3% Engagement on Average
Ad Industry Metrics

Promoted Tweets See 1% to 3% Engagement on Average

14y Matt Kapko

Promoted Tweets See 1% to 3% Engagement on Average

TBG digital reverses original Facebook and Twitter ad finding. Read More...

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Where Is the Future of Social Media Marketing? [Research]
Actionable Analysis

Where Is the Future of Social Media Marketing? [Research]

14y Heidi Cohen

Where Is the Future of Social Media Marketing? [Re...

When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Read More...

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Arby's Goes Way Back for Facebook Promotion
Social

Arby's Goes Way Back for Facebook Promotion

14y Susan Kuchinskas

Arby's Goes Way Back for Facebook Promotion

Facebook Timeline serves as key platform for coupon campaign. Read More...

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Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Media

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

14y Kate Kaye

Tourism Ireland Video Tells Londoners to Ditch Oly...

A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Read More...

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Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong
Asia

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

14y Adaline Lau

Nike Rolls Out its First Social Loyalty Program vi...

Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approac...

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Uni-ball to Young Men: Our Pen is Mightier
Media

Uni-ball to Young Men: Our Pen is Mightier

14y Susan Kuchinskas

Uni-ball to Young Men: Our Pen is Mightier

Uni-ball targets aspiring men with Facebook video app and multi-channel effort. Read More...

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Facebook Drives 130% Purchase Lift for Euro Retailer ASOS
Social

Facebook Drives 130% Purchase Lift for Euro Retailer ASOS

14y Daniel Mickens

Facebook Drives 130% Purchase Lift for Euro Retail...

Data from comScore and Facebook said friends of fans were more likely to visit retailer's site. Read More...

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60% of Consumers Say They Expect Social Brand Response
Community Management

60% of Consumers Say They Expect Social Brand Response

14y Daniel Mickens

60% of Consumers Say They Expect Social Brand Resp...

Arnold Worldwide report shows social media is critical for CRM. Read More...

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Facebook Mobile Ad CPM Rates Near $10
Ad Industry Metrics

Facebook Mobile Ad CPM Rates Near $10

14y Matt Kapko

Facebook Mobile Ad CPM Rates Near $10

Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Read More...

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The Metrics Don't Match the Media
Marketing

The Metrics Don't Match the Media

14y Sean Carton

The Metrics Don't Match the Media

Why are we judging social and mobile advertising by the same metrics we use to measure online display or search advertising? Read More...

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Socializing Thought Leadership
Social

Socializing Thought Leadership

14y Harry Gold

Socializing Thought Leadership

Making your thought leadership materials go viral. Read More

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Stone Skipping Is Social for Outdoorsy Sun Valley Resort
Marketing

Stone Skipping Is Social for Outdoorsy Sun Valley Resort

14y Melanie White

Stone Skipping Is Social for Outdoorsy Sun Valley ...

Eleven created real-time digital stone skipping experience in digital only campaign. Read More...

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Social Media Cuteness Sells Sea Otter Film and Cause
Marketing

Social Media Cuteness Sells Sea Otter Film and Cause

14y Kate Kaye

Social Media Cuteness Sells Sea Otter Film and Cau...

Social media becomes a character itself in documentary flick Otter 501. Read More...

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