MTV Deploys DDB 'I Care' Button for Social Causes
Marketing

MTV Deploys DDB 'I Care' Button for Social Causes

14y Christopher Heine

MTV Deploys DDB 'I Care' Button for Social Causes

Brands can employ the button to encourage clearer user engagement around complex issues. Read More...

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Comida Kraft's Facebook Page Speaks to Latinos
Marketing

Comida Kraft's Facebook Page Speaks to Latinos

14y Christopher Heine

Comida Kraft's Facebook Page Speaks to Latinos

Spanish-language Timeline addresses diverse countries of origin. Read More...

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Pinterest Could Be Key for Retailers, Study Says
Social

Pinterest Could Be Key for Retailers, Study Says

14y Kate Kaye

Pinterest Could Be Key for Retailers, Study Says

Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands. Read More...

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Fab.com Doubles Facebook Referrals
Social

Fab.com Doubles Facebook Referrals

14y Susan Kuchinskas

Fab.com Doubles Facebook Referrals

Fashion e-tailer has leaned on the social site to dramatically increase customers. Read More...

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Should Facebook Marketers Seek South Dakota?
Social

Should Facebook Marketers Seek South Dakota?

14y Susan Kuchinskas

Should Facebook Marketers Seek South Dakota?

TBG Digital's data shows better click-through rates in the heartland. Read More...

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Want Attention? Take a Risk
Marketing

Want Attention? Take a Risk

14y Gary Stein

Want Attention? Take a Risk

A five-step plan to build risk into your marketing programs. Read More...

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Facebook's Global Ambitions Lure Advertisers
Marketing

Facebook's Global Ambitions Lure Advertisers

14y Christopher Heine

Facebook's Global Ambitions Lure Advertisers

How the digital giant's worldwide march affects brands, agencies, and vendors. Read More...

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Timeline Ups Engagement for All But Largest Sites
Data insights

Timeline Ups Engagement for All But Largest Sites

14y Susan Kuchinskas

Timeline Ups Engagement for All But Largest Sites

Wildfire studied 43 brands over 42 days, before and after Timeline launched. Read More...

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Political Consultants Open to Inevitable Digital Future
Marketing

Political Consultants Open to Inevitable Digital Future

14y Kate Kaye

Political Consultants Open to Inevitable Digital F...

At the AAPC Conference, traditional media consultants get a digital education. Read More...

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Facebook Tests Self-Service Ad Upgrades
Social

Facebook Tests Self-Service Ad Upgrades

14y Christopher Heine

Facebook Tests Self-Service Ad Upgrades

Campaigns will include both precise and broad category targeting. Read More...

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Facebook Timeline for Brands: A Primer
Media

Facebook Timeline for Brands: A Primer

14y Tessa Wegert

Facebook Timeline for Brands: A Primer

A crash course in Facebook Timeline designed to deliver major consumer impact. Read More...

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Facebook - Like It or Not?
Email

Facebook - Like It or Not?

14y Dave Hendricks

Facebook - Like It or Not?

As a publisher, you have an important choice to make: whether to adopt Facebook Connect as your sign-up and sign-on system, or not. Read More...

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Facebook Timeline Data: Brands Pin And Win
Social

Facebook Timeline Data: Brands Pin And Win

14y Christopher Heine

Facebook Timeline Data: Brands Pin And Win

New pages format lifts engagement by 46 percent, report says. Toyota and Red Bull are among beneficiaries. Read More...

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Women Buy Into Sports Via Social
Audience

Women Buy Into Sports Via Social

14y Christopher Heine

Women Buy Into Sports Via Social

Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Read More...

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Agency Survey: Early 2012 Social Dollars Boom
Ad Industry Metrics

Agency Survey: Early 2012 Social Dollars Boom

14y Christopher Heine

Agency Survey: Early 2012 Social Dollars Boom

CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Read More...

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Facebook Offers Consulting to Automotive Brands
Social

Facebook Offers Consulting to Automotive Brands

14y Christopher Heine

Facebook Offers Consulting to Automotive Brands

Aamco is among brands getting help with pages. Read More...

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Measuring Facebook: Some Users Have Real-Time Insights Now
Social

Measuring Facebook: Some Users Have Real-Time Insights Now

14y Kate Kaye

Measuring Facebook: Some Users Have Real-Time Insi...

Facebook also developing a system linking engagement metrics to ads. Read More...

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Shorty Industry Awards 2012 Winners Announced
Social

Shorty Industry Awards 2012 Winners Announced

14y ClickZ News Staff

Shorty Industry Awards 2012 Winners Announced

UPDATED: Awards recognize business creativity, effectiveness in social media. Read More...

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Progressive's 'Flo' Gets More Social Game
Financial Services

Progressive's 'Flo' Gets More Social Game

14y Christopher Heine

Progressive's 'Flo' Gets More Social Game

Brand character leads "Sims Social" effort on Facebook and other initiatives. Read More...

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SES NY 2012 Live Blog: Automating Social Media
Automation

SES NY 2012 Live Blog: Automating Social Media

14y Anna Maria Virzi

SES NY 2012 Live Blog: Automating Social Media

At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Read More...

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The Psychology of Social Commerce
Social

The Psychology of Social Commerce

14y Rob Graham

The Psychology of Social Commerce

Four best practices for retailers and online stores to increase marketing exposure. Read More...

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Walgreens Adds Facebook Customer Care Feature
Social

Walgreens Adds Facebook Customer Care Feature

14y Christopher Heine

Walgreens Adds Facebook Customer Care Feature

Tool helps social viewers learn more about products and wellness. Read More...

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Ford Mustang Ad Revs Up Facebook Logout Page
Social

Ford Mustang Ad Revs Up Facebook Logout Page

14y Kate Kaye

Ford Mustang Ad Revs Up Facebook Logout Page

Mustang appears to be among the first advertisers using the new Facebook format. Read More...

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Smaller Audiences on Facebook Create More Buzz
Marketing

Smaller Audiences on Facebook Create More Buzz

14y Pace Lattin

Smaller Audiences on Facebook Create More Buzz

The best possible social media strategy if you want to target people is to start dividing your audience into more concise demographics. Read More...

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Facebook Stops Tracking Daily Likes and Comments
Analytics

Facebook Stops Tracking Daily Likes and Comments

14y Kate Kaye

Facebook Stops Tracking Daily Likes and Comments

The latest example of a Facebook Insights change could be problem for big brands and agencies. Read More...

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Measuring Facebook: The Problem With Metric Changes
Analytics

Measuring Facebook: The Problem With Metric Changes

14y Kate Kaye

Measuring Facebook: The Problem With Metric Change...

Marketers brace for the impact of Timeline on the Facebook Insights metrics. Read More...

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How to 'Facebook Yourself' Into a New Job
Marketing

How to 'Facebook Yourself' Into a New Job

14y Jake Langwith

How to 'Facebook Yourself' Into a New Job

It is time to get creative with your resume? Try it out with these ideas. Read More...

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