Facebook's New Tools Won't Help Marketers
Social

Facebook's New Tools Won't Help Marketers

15y Christopher Heine

Facebook's New Tools Won't Help Marketers

Brands can't use video calling or group chat. Read More...

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Top U.S. Online Ad Providers, May 2011
Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

15y Jack Marshall

Top U.S. Online Ad Providers, May 2011

Google's network tops this list of the largest online ad sellers, ranked by reach. Read More...

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Why Facebook Should Worry About Latina Moms
Marketing

Why Facebook Should Worry About Latina Moms

15y Gustavo Razzetti

Why Facebook Should Worry About Latina Moms

Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to...

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Social Analytics – What's the Standard?
Analytics

Social Analytics – What's the Standard?

15y Adrian Lee

Social Analytics – What's the Standard?

Consider these three key metrics to measure the success of your social media campaigns. Read More...

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Does Facebook Care Enough About Small Advertisers?
Paid Search

Does Facebook Care Enough About Small Advertisers?

15y Lisa Raehsler

Does Facebook Care Enough About Small Advertisers?

How can the smaller advertiser get through their Facebook advertising experience a little easier right now? Read More...

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Rocking the Charts: Creating a New Business Model Through Social Media
Asia

Rocking the Charts: Creating a New Business Model Through Social Media

15y Argha Sen

Rocking the Charts: Creating a New Business Model ...

A Norwegian rock band uses social to change its business and what lessons marketers can learn from them. Read More...

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Amway Learns to Be Itself on Facebook
Social

Amway Learns to Be Itself on Facebook

15y Christopher Heine

Amway Learns to Be Itself on Facebook

Direct-selling network has 25 Facebook pages focused on specific cultures. Read More...

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How Mobile Is Getting More Social
Media

How Mobile Is Getting More Social

15y Rob Weber

How Mobile Is Getting More Social

A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Read More...

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Facebook vs. Google - The Battle for Local SMBs' Ad Dollars
Local

Facebook vs. Google - The Battle for Local SMBs' Ad Dollars

15y Gregg Stewart

Facebook vs. Google - The Battle for Local SMBs' A...

In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer ...

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Tap the Unique Abilities of Social and Mobile to Get Target Customers Talking
Marketing

Tap the Unique Abilities of Social and Mobile to Get Target Customers Talki...

15y Jonathan Shapiro

Tap the Unique Abilities of Social and Mobile to G...

Developing an organic, interested audience requires showcasing fundamental sources of value. Read More...

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Social Networks and Bacn - The Good, Bad, and Ugly
Email

Social Networks and Bacn - The Good, Bad, and Ugly

15y Simms Jenkins

Social Networks and Bacn - The Good, Bad, and Ugly

Six tips and best practices to follow if you deliver the bacn. Read More...

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Facebook Expands Deals, Deepens Amex Partnership
Social

Facebook Expands Deals, Deepens Amex Partnership

15y Christopher Heine

Facebook Expands Deals, Deepens Amex Partnership

Discounts platform enters three cities including St. Louis; marketers to use credit card points to buy ads. Read More...

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Facebook Ads: Retail and Food/Drink Get Best CTRs
Media

Facebook Ads: Retail and Food/Drink Get Best CTRs

15y Christopher Heine

Facebook Ads: Retail and Food/Drink Get Best CTRs

Research says niches score 2.5 times higher than some other categories. Read More...

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Tips for Running an Effective SEM Campaign
Asia

Tips for Running an Effective SEM Campaign

15y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

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Carnival's Facebook Focus Helps Brand New Ship
Social

Carnival's Facebook Focus Helps Brand New Ship

15y Christopher Heine

Carnival's Facebook Focus Helps Brand New Ship

Cruise line runs interactive contest exclusively on the social site. Read More...

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Digital Momentum for NJ Devils on Draft Day and Beyond
Marketing

Digital Momentum for NJ Devils on Draft Day and Beyond

15y Kate Kaye

Digital Momentum for NJ Devils on Draft Day and Be...

Hockey club's latest social media gamble: virtual team stock investing. Read More...

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Facebook Launches Ad Sales in Brazil
Social

Facebook Launches Ad Sales in Brazil

15y Christopher Heine

Facebook Launches Ad Sales in Brazil

Social giant takes on Google in South America with São Paulo office. Read More...

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You Are What You Tweet
Marketing

You Are What You Tweet

15y Anna Papadopoulos

You Are What You Tweet

What are potential employers finding out about you in searches and how can you change your online reputation? Read More...

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Facebook Rolls the Carpet for Agency Friends
Agency Spotlight

Facebook Rolls the Carpet for Agency Friends

15y Zachary Rodgers

Facebook Rolls the Carpet for Agency Friends

An agency-designed ad format, a "client council," and other gestures. Read More...

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Cannes Video: A Chat With Facebook's Carolyn Everson
Agency Spotlight

Cannes Video: A Chat With Facebook's Carolyn Everson

15y Zachary Rodgers

Cannes Video: A Chat With Facebook's Carolyn Evers...

Here's what Facebook's top marketer plans to say during her big appearance at Cannes Lions. Read More...

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'Cars 2' Drives Goodyear's Home Page
Display Advertising

'Cars 2' Drives Goodyear's Home Page

15y Christopher Heine

'Cars 2' Drives Goodyear's Home Page

Cross-promotion marries computer screen and big screen. Read More...

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Ebert's Year in Social Media: Thumbs Up And Down
Social

Ebert's Year in Social Media: Thumbs Up And Down

15y Christopher Heine

Ebert's Year in Social Media: Thumbs Up And Down

Film critic Roger Ebert has trouble avoiding Twitter hornet's nest. Read More...

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Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix
Agency Spotlight

Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix

15y Zachary Rodgers

Romanian Chocolatier Uses Reverse Psychology, Wins...

Elaborate hoax triggered a powerful patriotic backlash. Read More...

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Intel Escapes to YouTube
Asia

Intel Escapes to YouTube

15y Adaline Lau

Intel Escapes to YouTube

Global chip maker Intel launched two digital campaigns aimed at Asian markets. Read More...

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Cookies, Fans, Opt-Ins, and Followers in Brand Embrace
Media

Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

15y Harry Gold

Cookies, Fans, Opt-Ins, and Followers in Brand Emb...

Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Read More...

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The Fight for Targeting Latinos Online
Marketing

The Fight for Targeting Latinos Online

15y Gustavo Razzetti

The Fight for Targeting Latinos Online

Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Read More...

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Advertisers 'Like' Facebook to the Tune of $2B
Social

Advertisers 'Like' Facebook to the Tune of $2B

15y Christopher Heine

Advertisers 'Like' Facebook to the Tune of $2B

EMarketer's 2011 forecast puts social site ahead of Yahoo, Google. Read More...

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