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    Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
    ABM

    Google, LinkedIn, Facebook – which B2B ad platforms should be on every mark...

    4y Rachael King

    Google, LinkedIn, Facebook – which B2B ad platform...

    While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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    The five latest Google Ads features and how to make the most of them
    Digital Advertising

    The five latest Google Ads features and how to make the most of them

    5y Martin Romerio

    The five latest Google Ads features and how to mak...

    SEISO guide to test the latest Google Ads features and let them work for you Read More...

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    Is Smart Bidding fostering a lackadaisical approach to account structuring?
    Digital Advertising

    Is Smart Bidding fostering a lackadaisical approach to account structuring?

    6y David Grow

    Is Smart Bidding fostering a lackadaisical approac...

    David Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper...

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    The latest trends in education demand & student digital engagement
    Digital Advertising

    The latest trends in education demand & student digital engagement

    6y Tereza Litsa

    The latest trends in education demand & student di...

    Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read ...

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    Google launches major new initiative to protect both consumer privacy and free online content
    Digital Advertising

    Google launches major new initiative to protect both consumer privacy and f...

    7y Barry Levine

    Google launches major new initiative to protect bo...

    Google said on Thursday they plan to work with the web community to “develop new standards that advance privacy, while continuing to support free acce...

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    On D2C digital ad spend, Google and Facebook still beat Amazon
    Digital Advertising

    On D2C digital ad spend, Google and Facebook still beat Amazon

    7y Jacqueline Dooley

    On D2C digital ad spend, Google and Facebook still...

    New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...

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    Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads
    Digital Advertising

    Google launches two new types of ads: intent-based Discovery ads and query-...

    7y Barry Levine

    Google launches two new types of ads: intent-based...

    70% of users have indicated to Google that they are very interested in coming across new content without active effort, Google's Display Ads MD Dan Ta...

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    The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend
    Analytics

    The ROI of multi-touch attribution models: One company saved >$250k in G...

    7y Emily Alford

    The ROI of multi-touch attribution models: One com...

    Up to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...

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    Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score
    Disruptive MarTech

    Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools...

    7y Tessa Judge

    Martech news roundup: Changes at Facebook, new Goo...

    Roundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...

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    Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO
    Disruptive MarTech

    Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheor...

    7y Tessa Judge

    Martech news roundup: Salesforce, Adobe, Twitter a...

    Roundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...

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    How Google Ads determines what you pay
    Digital Advertising

    How Google Ads determines what you pay

    7y Mike Ncube

    How Google Ads determines what you pay

    How the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...

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    Martech news roundup: Medallia, Ceros, Botify funding, Google Ads extension for contact info
    Disruptive MarTech

    Martech news roundup: Medallia, Ceros, Botify funding, Google Ads extension...

    7y Kimberly Collins

    Martech news roundup: Medallia, Ceros, Botify fund...

    Roundup of top news in martech from the week of Feb 25–Mar 4, 2019. Read More...

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    Universal App Campaigns (UAC): What they are and how to use them
    Mobile

    Universal App Campaigns (UAC): What they are and how to use them

    7y Robin Sherwood

    Universal App Campaigns (UAC): What they are and h...

    A complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...

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    Weekly martech review: HubSpot Ventures, Google Ads conversions, Facebook bug, Google+ April shutdown
    Disruptive MarTech

    Weekly martech review: HubSpot Ventures, Google Ads conversions, Facebook b...

    7y Kimberly Collins

    Weekly martech review: HubSpot Ventures, Google Ad...

    We review the top news in martech from the week of December 10–17, 2018. Read More...

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    Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue
    Disruptive MarTech

    Weekly martech review: Marriott data breach, Google prevents AI bias, Amazo...

    7y Kimberly Collins

    Weekly martech review: Marriott data breach, Googl...

    We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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    Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers
    Disruptive MarTech

    Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Fa...

    7y Kimberly Collins

    Weekly martech review: Cyber Monday & Black Fr...

    We review the top news in martech from the week of November 19–November 26, 2018. Read More...

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    Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo
    Disruptive MarTech

    Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API...

    8y Kimberly Collins

    Weekly martech review: Hootsuite integrates Google...

    We review the top news in martech from the week of September 17–24, 2018. Read More...

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