Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business...
View articleGoogle says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant da...
View articleVideo ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Read Mo...
View articleWhy so many fail and the three "A's" of mature social strategies to succeed today. Read More...
View articleThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...
View articleIt's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at th...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleHow do you make sure that your business shows up when people run searches based on their location? Read More...
View articleOne of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic se...
View articleGoogle has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the...
View articleA completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is i...
View articleGoogle continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Read More...
View articleNow armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...
View articleA new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...
View articleBid modifiers are a powerful new feature, but advertisers should take care when implementing them. Read More...
View articleAdvertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Read More...
View articleThe core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series. Read...
View articleGoogle’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Read More...
View articleHow you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and unc...
View articleThe curious case of the forced retirement of Google Reader. Read More...
View articleIs there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and...
View articleSocial media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Read More...
View articleGoogle reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearin...
View articleGoogle's exit could be good news for competitive affiliate networks and affiliate program management companies. Read More...
View articleIf the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says ...
View articleGoogle relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share info...
View articleGoogle Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, som...
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