Don't Ignore the Negative
Paid Search

Don't Ignore the Negative

15y Lisa Raehsler

Don't Ignore the Negative

A comprehensive approach to negative keywords for Google AdWords. Read More...

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Google Offers, Day 1: Portland Coffee Shop Calls It 'Jaw-dropping'
Social

Google Offers, Day 1: Portland Coffee Shop Calls It 'Jaw-dropping'

15y Christopher Heine

Google Offers, Day 1: Portland Coffee Shop Calls I...

1,700 vouchers sold for two-store business. Read More...

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Why I'm Checking Out Bing and Why You Should Too [Video]
Search

Why I'm Checking Out Bing and Why You Should Too [Video]

15y Sage Lewis

Why I'm Checking Out Bing and Why You Should Too [...

What will the Bing-Facebook partnership mean for search and a look at their unique ads. Read More...

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Google Wallet: Has the Payment Revolution Finally Arrived?
Media

Google Wallet: Has the Payment Revolution Finally Arrived?

15y David Hewitt

Google Wallet: Has the Payment Revolution Finally ...

Following the recent Google Deals launch, mobile couponing may be the first step to wallet adoption for many consumers. Read More...

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Niche Media Planning: Ad-Supported Mobile Games
Media

Niche Media Planning: Ad-Supported Mobile Games

15y Hollis Thomases

Niche Media Planning: Ad-Supported Mobile Games

Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...

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6 Ways to Tune Campaigns Running in Google's AdSense/Display Network
Paid Search

6 Ways to Tune Campaigns Running in Google's AdSense/Display Network

15y Kevin Lee

6 Ways to Tune Campaigns Running in Google's AdSen...

If you are tapping the additional inventory opportunities within the Display Network, you may want to consider giving your account a tune-up. Read Mor...

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The 2nd Wave of Location-Based Services
Asia

The 2nd Wave of Location-Based Services

15y Guest

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

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Google Wallet Takes the Paper Out of Groupon
Media

Google Wallet Takes the Paper Out of Groupon

15y Christopher Heine

Google Wallet Takes the Paper Out of Groupon

App aims to revolutionize mobile offers and payments. Read More...

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Search + Retargeting = Brand Embrace
Media

Search + Retargeting = Brand Embrace

15y Harry Gold

Search + Retargeting = Brand Embrace

How to get value from consumers who don't convert from paid search. Read More...

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YouTube Hires New VP for Video Ad Push
Data insights

YouTube Hires New VP for Video Ad Push

15y Jack Marshall

YouTube Hires New VP for Video Ad Push

Former P&G digital marketing director will drive expanded video ad efforts. Read More...

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Newest Stats on Mobile Search
Search

Newest Stats on Mobile Search

15y Julie Batten

Newest Stats on Mobile Search

Four insightful findings on the types of information consumers are searching for on mobile. Read More...

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Book Smart Doesn't Rule in China
Asia

Book Smart Doesn't Rule in China

15y Eddie Choi

Book Smart Doesn't Rule in China

Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Read More...

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Growing Scrutiny of Mobile Data Collection
Data insights

Growing Scrutiny of Mobile Data Collection

15y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

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4 Reasons Not to Break Your Campaign's Continuity
Paid Search

4 Reasons Not to Break Your Campaign's Continuity

15y Andrew Goodman

4 Reasons Not to Break Your Campaign's Continuity

It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds. Read Mor...

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Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth
Media

Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth

15y Jack Marshall

Mobile News: Google Gets With Digitas, Velti Buys ...

Plus, mobile email use skyrockets. Read More...

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Fitness Chain Targets Bike-Minded New Yorkers on HopStop
Display Advertising

Fitness Chain Targets Bike-Minded New Yorkers on HopStop

15y Christopher Heine

Fitness Chain Targets Bike-Minded New Yorkers on H...

Equinox purchases two months of display ads. Read More...

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Report: Google to Settle With DOJ Over Illegal Pharma Ads
Healthcare & Pharma

Report: Google to Settle With DOJ Over Illegal Pharma Ads

15y Jack Marshall

Report: Google to Settle With DOJ Over Illegal Pha...

Company has set aside $500 million for a possible DOJ settlement. Read More...

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Google Attracts 65 Percent of U.S. Searches in April
Data insights

Google Attracts 65 Percent of U.S. Searches in April

15y Jack Marshall

Google Attracts 65 Percent of U.S. Searches in Apr...

Microsoft and Yahoo gain slight market share. Read More...

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7 Tools to Track Your Digital Footprint and Shadows
Data insights

7 Tools to Track Your Digital Footprint and Shadows

15y Erik Qualman

7 Tools to Track Your Digital Footprint and Shadow...

These free tools will help you understand and enhance what image you are projecting online. Read More...

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Facebook Served a Third of Display Impressions in Q1
Data insights

Facebook Served a Third of Display Impressions in Q1

15y Jack Marshall

Facebook Served a Third of Display Impressions in ...

Facebook served 347 million impressions in Q1. Read More...

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The 2nd Wave of Location-Based Services
Media

The 2nd Wave of Location-Based Services

15y Jason Dempsey

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

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Retargeting: Beyond the Basics
Paid Search

Retargeting: Beyond the Basics

15y Lisa Raehsler

Retargeting: Beyond the Basics

Advanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels. Read More...

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Business Listing Management
Local

Business Listing Management

15y Gregg Stewart

Business Listing Management

Do's and don'ts for optimizing your business listing for local searchers. Read More...

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If It Makes You Happy…Go Digital!
Marketing

If It Makes You Happy…Go Digital!

15y Jonathan Shapiro

If It Makes You Happy…Go Digital!

The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Read M...

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RIM Deal Could Further Bing's Mobile Search Presence
Media

RIM Deal Could Further Bing's Mobile Search Presence

15y Jack Marshall

RIM Deal Could Further Bing's Mobile Search Presen...

Partnership could help Microsoft chip away at Google's dominance of mobile search. Read More...

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South Korea Police Investigate Google's Mobile Ad Unit
Data insights

South Korea Police Investigate Google's Mobile Ad Unit

15y Zachary Rodgers

South Korea Police Investigate Google's Mobile Ad ...

Cybercrime cop says AdMob may have tracked personal location info without approval. Read More...

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Death of the Google Tag
Paid Search

Death of the Google Tag

15y Kevin Lee

Death of the Google Tag

What prompted Google to "retire" Google Tag and how will this affect your advertising campaign? Read More...

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